HND Travel and Tourism: Analyzing Marketing in Tourism Sector

This assignment delves into the realm of marketing within the travel and tourism industry, highlighting the historical evolution from early cultural exchanges and trade routes to modern promotional strategies. It emphasizes the integrated nature and role of the promotional mix, using examples such as THOMS COOK to illustrate how companies attract visitors through advertising, direct marketing, and online presence. The report discusses the importance of effective planning and design in developing tourism products, aligning services with target customer needs, and achieving organizational goals. Furthermore, it touches on the application of the product life cycle and the significance of advertising and public relations in enhancing visitor attraction, all within the context of the dynamic travel and tourism sector. Desklib provides access to this assignment and numerous other resources for students.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
MARKETING IN TRAVEL AND
TOURISM
Integrated promotional campaign
The advertising and public relation create the many objectives and method in this
organization. The travel and tourism create the medial planning to increasing the visitor
attraction. The public relation also creates the many process related to the visitor
attraction. The company apply thee product life cycle in increasing their product.
Integrated nature and role of the promotional mix
There are many strategies of the promotion mix create the
hotel in the United Kingdom. Hotel provide the many
facilities to their visitor and create the promotion mix.
This is defining the publicity, advertisement, direct
marketing, internal and online marketing, budgetary
consideration, monitoring and evaluating the promotion.
THOMS COOK company provide the many services
related to the visiting environment, accommodation
facility, food facility and hotel bed room facility.
Promotion mix create and attracting the visitor because the
visitor has lack of the knowledge related to the visiting
place. The role defines the many process in the
organization. The promotion techniques create the services
of the company.
This is defining the many strategies in the tourism places
and create the role of the promotion mix including the
sales promotion of the product and general advertisement
of the places information.
The travel and tourism sector should be preparing the
effective planning and design the development of the
process. The company provide the services and facility to
their target customers. The target visitor achieving the
organizational goals and objectives.
The travel and tourism
company create the
promotion strategies to
attracting the visitor to view
the visitor place. Company
apply the pricing strategies to
develop the position of the
market. This technique
defines the many
advertisement process
including the product