Marketing in Travel and Tourism

Marketing in Travel
and Tourism
TASK 3

Table of Content
 Introduction
 Marketing mix
 Problems in the product, price and place components
 Service sector mix in tourism sector
 Significance of service sector mix
 Concept of total tourism product
 References

Introduction
Thomson tour operator is preparing summer holiday package
2018 to Spain and turkey.
Importance, roles, issues, problems and different concepts of
marketing mix will be addressed in this presentation.