Promotional Campaign for First Choice Holidays

This assignment focuses on developing and justifying a promotional campaign for First Choice's 2019 summer holidays in Spain and Turkey. It examines various marketing strategies, including advertising, public relations, and social media, analyzing their effectiveness in building customer relationships and brand loyalty within the growing travel and tourism industry.

MARKETING IN TRAVEL AND TOURISM
Plan and Justify Promotional Campaign for First Choice Summer
Hence, here are mentioned how this
is justified practices:
• To increase and deploy market
size.
• To make services and
facilities development.
• To maintain and manage
consumer relations.
• To offer and serve customise
products.
PR can help in evaluation and
development of business which
majorly aims on consumer and
creating credibility. Hence, this
strategy is more effective and
justified in comparison to promote
enterprise.
The Summer Holiday campaign 2018 initiated
through First Choice i.e. part of TUI group to
Spain and Turkey promoting their travelling
services and enlarging consumer number.
Business can take effective policies and strategies
There are several practices like advertisement and
PR that are effective and logistic strategies of
promotion that can assist in building string
customer relation along with better positioning
within company to deliver loyalty and trust
activities, organisation can achieve promotional
practices through social media, radio and TV etc.
Industry of travel and tourism is increasing day by
day as peoples are like to travel the world for
business purpose, recreational, leisure travel and
stay at a various place which is different from
usual environment. First choice is a TUI Group
part which are planning for making a 2019 summer
holidays for Spain and Turkey.
INTRODUCTION
CONCLUSION
This can be summarised from this
poster that through managing proper
promotional campaign, one can
achieve their and create awareness of
their provided services.