Assignment on marketing in travel and tourism (doc)
13 Pages3949 Words145 Views
Added on 2020-01-07
Assignment on marketing in travel and tourism (doc)
Added on 2020-01-07
ShareRelated Documents
MARKETING IN TRAVELAND TOURISM
Table of ContentsINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................4P1.1 Core concepts of marketing in the travel and tourism sector..............................................4P1.2 Impact of marketing environment on individual travel and tourism businesses within theThomas Cook Group...................................................................................................................5P1.3 The factors affecting consumer motivation and demand in the travel and tourism sector.5P1.4 Principles of market segmentation and its use in marketing...............................................6TASK2.............................................................................................................................................72.1 Importance of the strategic marketing planning for the selected travel and tourism businessor tourist destination....................................................................................................................72.2 Relevance of the marketing research and the market information to managers in the traveland tourism sector.......................................................................................................................82.3 Influence of marketing on society.........................................................................................8Task 3...............................................................................................................................................9Covered in PPT...........................................................................................................................9Task 4...............................................................................................................................................9P4.1 Integrated nature and role of promotional mix...................................................................94.2 Covered in poster................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONTravel and tourism is the field that becomes the mainstream source of foreign exchange.Any country takes the matters of promotion and the marketing of the national tourism seriously,as they could bring in the major portion of foreign investment (Moutinho, 2011). This projectwill be dealing about the strategies of marketing that have been applied within the travel andtourism packages of one of the leading tourist service providers in United Kingdom, ThomasCook Group. This report will be focusing on the promotional tactics that will be used by ThomasCook Group for the packages they are about to introduce for tour to Egypt and Morocco. Thisproject also includes the tourist attractions and facilities that are inclusive in the packages they
are arranging to those two countries in order to fulfil the desires of the travellers and the users ofthe service.Task 1P1.1 Core concepts of marketing in the travel and tourism sectorMarketing has been an important element in the upliftment of the business and theirgrowth in the market. Marketing decides the attributes of the product or the service that isproduced by the company and the style of its delivery to the customers are also a part of itsdecision. The right marketing strategies and the promotional methods would result in a rise in thenumber of customers seeking the services. The tour and travel sector also needs marketingstrategies to be made applicable in their operations and functions in order to promote theirpackages to various countries in the world. The advertisements and promotional platforms are tobe managed well with the marketing ideas for bringing better results (Hall, Timothy and Duval,2012).Thomas Cook also needs to manage their promotional activities and has to structurebetter marketing strategies that would help them take the information about the tour packages toEgypt and Morocco to the customers who have been waiting for those packages to arrive. Themarketing strategies help Thomas Cook Group to inform the target group of customers and helpthem in the right use of the services provided by the company. Thomas Cook Group has beeninvolved in the travel and tourism segment for a long time and placed themselves on a height atglobal level. There have been areas that they could not take their services to, but they have beenstressing a lot to start the services to the countries of Egypt and Morocco. The customers had asevere demand of establishments of tour services to Egypt and Morocco, and Thomas CookGroup served as the ideal service provider by giving them what they asked for.P1.2 Impact of marketing environment on individual travel and tourism businesses within theThomas Cook GroupThe presence of many forces from the outer and inner environments of the organizationwhich influence the companies abilities to go through the business activities that they have beingdoing. The direct and indirect forces such as trade operations in the market that the business inneither capable to control directly, but the way the company gets themselves out of there is how
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing in Travel and Tourismlg...
|12
|3219
|435
Marketing in Travel and Tourism Business - Thomas Cooklg...
|18
|4873
|36
Marketing in Tour and Travelslg...
|13
|5029
|139
Marketing Strategy of Thomas Cook : Reportlg...
|18
|4737
|165
Marketing in Travel and Tourism Sector Assignmentlg...
|17
|6574
|403
Marketing In travel and Tourismlg...
|10
|619
|409