Marketing in travel and tourism.

Marketing in travel and tourism

 Issues related to product and services :
• Product life cycle
• product development

 Issues related to price:
• Promotional pricing:
• Discounting pricing:

 Problem related to place:
 There are some issues which is relate to place some of them
are as follows:
 Manager of Thomas cook need to make decision that it
consider long route or short route for delivering the services
to its customers.
 For instance, Thomas cook manager make decision to follow
the short route then it increase the satisfaction level of its
customer.

A business which offer services to its customer such
as healthcare , travel and hospitality etc.is come under
service industry. Thomas cook need to use service
sector mix elements in order to attract large number of
customer is as follows:
•People:
•Process:
•Physical evidence:

• There are two different category that is
primary and secondary.
• Primary are the main product which
company offer to its customer.
• In the present case Thomas cook is
offering summer holiday tour package to
its customer which is a main product.
• It has been find out that organization is
offering one of the tour package.

 Secondary product of the firm are known as the
additional services which are as follows:
 Travelling:
 Insurance facility:
 Foreign exchange:


 Benson, A. M., Tilbury, J. and Wickens, E., 2012. Sustainable Tourism
Management and Marketing. Journal of Hospitality Marketing &
Management. 21(7). pp.703- 709.
 Blanke, J., 2007. The Travel & Tourism Competitiveness Report 2007:
Furthering the Process of Economic Development. World Economic Forum.
 Carter, J., 2007. Structural modeling of resident perceptions of tourism and
associated development on the Sunshine Coast, Australia. Tourism
management. 28(2), 409-422.
 Chevalier, C. and Serre, L. D., 2012. Marketing travel services to senior
consumers. Journal of Consumer Marketing. 29(4). pp.262 – 270.
 Christensen, S., 2010. Frommer's Dubai. John Wiley & Sons.
 Devashish, D., 2011. Tourism Marketing. Pearson Education India.