Marketing In Travel And Tourism - Assignment

Added on - 21 Jul 2020

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Marketing In Travel AndTourism
Table of ContentsINTRODUCTION..........................................................................................................................1TASK 1............................................................................................................................................11.1 Concept of marketing for travel and tourism...................................................................11.2 Impact of marketing environment on Thomas Cook........................................................21.3 Factors affecting consumer motivation and demand in T&T sector................................31.4 Principles of marketing segmentation and its uses in Thomas Cook...............................4TASK 2............................................................................................................................................52.1 Importance of marketing planning...................................................................................52.2 Relevance of marketing research and market information to mangers in T&T sector....52.3 Influence of market on society.........................................................................................6TASK 3............................................................................................................................................73.1 Cover in PPT...................................................................................................................73.2 Cover in PPT....................................................................................................................73.3 Cover in PPT....................................................................................................................7TASK 4............................................................................................................................................74.1 Cover in poster.................................................................................................................74.2 Cover in poster.................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONMarketing is a process through which company satisfy its customers, basically it includesvarious proportional activities to advertise different products as well as services. Merchandisingis an important procedure which is essential for each and every business. Marketing plays vitalrole in travel and tourism industry (Nguyen and Nguyen, 2014). Almost all individuals travel intheir life for business purpose or for their pleasure. This tourism sector can enhance its growthonly by merchandising activities like promotion and advertisement. The travel and tourism(T&T) is a huge sector because it covers many Britisher due to their travelling arrangements.This business help people to manage their travailing needs such as flight management, hotel andrecreational options. To attract more customers this industry takes help of various marketingprofessionals to deliver its services (Kandil, 2015). This project is based on ''Thomas CookGroup'' which is tour operator company. Its management team is making future plan to make asummer 2018 holidays to visit Morocco and Egypt. This enterprise is making some marketingstrategies to attract new customers and also for providing facilitated tour packages.TASK 11.1 Concept of marketing for travel and tourismMarketing is one of the most important core activity which is used in almost all sectors.Basically it can be define as a process which is highly used by small and large corporation todeliver their products and services to their customers. Bo doing this activity company canenhance its sakes volume and also other profits such as productivity and so on. Travel andtourism sector includes various activities which takes this industry to higher position. This sectoris totally depends upon marketing concept. If Thomas cook wants higher success then it have tofollow various merchandising activities and practices.With the help of appropriate marketing strategies organisation can easily analyse marketplace and its current trends, it also helps in evaluating competitors position in marketplace.Through effective utilisation of merchandising, managers of Thomas cook can make impellingschemes which helps it in getting immense success. To satisfy customer demands firm have touse marketing strategies which provides proper consumer gratification and also enhancecustomer loyalty (Nguyen, 2015).Through using merchandising concept in travel and tourismsector, travel agencies can promote its services worldwide and also can attract a huge number of1
customers which will results in their higher financial profit. In recent time, marketing havebecome most important aspect for travel and tourism industry as it helps in promoting andadvertising its various services, so that people can get aware about them.Generally, marketing includes some important aspects such as what is trend of market,what customers are expecting, what are different needs and demands of clients and how wouldorganisation is going to manage its public relations. For making systematic merchandisingstrategies plan marketers should analysis the business environment like what is in trend, what areexpectations of customers and so on. The most strong point of Thomas Cook is that it is focus ononly customer satisfaction. It provides gratification by its luxurious travelling services andexperience.1.2 Impact of marketing environment on Thomas CookMarketing environment plays an important role in every business organisation. Everycompany should make their strategic decisions to consider its environmental aspects. There aresome internal and external factors of environment which effects the performance of enterprises.Various environmental changes influence organisation to modify its existing organisationalstructure and marketing strategies (Levit, Cismaru and Zederayko, 2016).Thomas Cook is tour operator which is located in United Kingdom and it also world'sfourth largest travel company. Which is currently making plans for summer 2018 holidays tovisit Morocco and Egypt. This firm provides its services to almost all important destinations. Butdue to various environmental changes this organisation is focusing on its marketing strategies sothat it can compete in market place and also improve its current performance. This enterprise isalso evaluating previous and current trends of marketplace. Thomas Cook should considerbusiness changes while developing and introducing new product or services in market, so that itcan retain its long term goals. Travel and tourism industry has faced various problems because ofchange in customer trends and social factors. While making decisions Thomas Cook considervarious micro and macro factors of environment which are following as under:Micro environment:It is generally known as internal factors of company and these arecontrollable in nature. It involves organisational structure, strategies, plans, internalcommunication, external communication, customer satisfaction and so on.With the help ofeffective marketing activities travel agencies can provide better services to its customer by whichclients can be gratified. Through using promotional activities travel and tourism industry can2
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