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Campaign of integrated promotion Integrated promotional campaign for Thomas Cook Group has the largest target audience. Targetaudiencearethevisitorsfrom international time zonesthatwhowant to visit MoroccoandEgypt.Thereishigh requirementedtoofunderstandingroughideas of the motivation towards these visitors. Hence, marketing team need to conduct online survey with booking online system and website of the organisation. Campaign of digital marketing Digital media marketing through web can also embrace for reaching towards manycustomers.Whenmediachannelforthepromotioncampaignis different, message and visual things need to be consistent to integrated customers. Further, clear, consistent, coherent, efficient and complimentary message can be re-purposed to meet with requirement of different channels. The chosen organisation can determines messages with designing pictures to organiseholiday’spackages for 2018.Design the message includes areas that visited by customers and making plan to organise holiday packages in 2018. Images can also integrated so that target audience gets whole ideas of the campaign at a glance. In addition to this, vision and mission of the organisation alsofeatureswiththrough campaignmessages. Marketing team of Thomas CookGroup need to evaluate campaign and errors to make coordinationinpositive manner. Plan and justify integrated promotional campaign for the organisation Justification Perfect choice of media such as Facebook,Twitter,Instagram and many other elementscan beimplementedforloyal customers.Withthehelpof information, right channel can be used to reach right peoplein all over the world. References Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-creation of value.Journal of destination marketing & management.4(3). pp.151-161. Huang, Y. C., Backman, S. J. and Moore, D., 2013. Exploring user acceptance of 3D virtual worlds in travel and tourism marketing.Tourism Management.36. pp.490-501.