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Marketing in travel And tourism sector

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Added on  2020-10-05

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Marketing in travel And tourism INTRODUCTION 1 TASK 11 1.1 Core concepts of marketing in travel and tourism sector1 1.2 Impact of marketing environment on individual travel and tourism business 2 1.3 Factors affecting consumers motivation and demand in travel and tourism sector3 1.4 Principles of market segmentation and its uses in marketing planning 3 TASK 24 2.1 Importance of strategic marketing planning 4 2.2 Importance of marketing research and market information to managers5 2.3 Influences of marketing on society 6 TASK 37 3.1 Issues in product, price,

Marketing in travel And tourism sector

   Added on 2020-10-05

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Marketing in travel Andtourism
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concepts of marketing in travel and tourism sector.................................................11.2 Impact of marketing environment on individual travel and tourism business.................21.3 Factors affecting consumers motivation and demand in travel and tourism sector.........31.4 Principles of market segmentation and its uses in marketing planning............................3TASK 2............................................................................................................................................42.1 Importance of strategic marketing planning.....................................................................42.2 Importance of marketing research and market information to managers.........................52.3 Influences of marketing on society...................................................................................6TASK 3............................................................................................................................................73.1 Issues in product, price, place elements of marketing mix...............................................73.2 Importance of service sector mix elements to travel sector.............................................73.3 Application of concept of total tourism product...............................................................8TASK 4............................................................................................................................................94.1 Integrated nature and role of promotional mix.................................................................94.2 Integrated promotional campaign for travel and tourism.................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONTourism is refers as the travelling of people for their pleasure or business purposes. Thescope of tourism industry is wide which includes diversified businesses. It is the duty of thegovernment of country is to make tourism activities sustainable as they have huge contribution inthe development of economy and society. There are large number of challenges are faced bytourism industry which impacts their ability is to accomplish their targets regarding welfare ofhuman beings and attainment of sustainability in their operations. The different aspects which areneed to oversee to attain the goal of sustainability includes focus on economic opportunity,enhancing quality of life and protection of the culture and national heritage of country. Thisreport is based on First Choice which is a part of TUI. This assignment is divided into differentparts which includes core concepts of marketing , impacts of marketing environment andprinciples of market segmentation. Significance of strategic marketing planning and issue in themarketing mix, it is also determined in this report. Role of promotional mix and Integratedpromotional campaign which is also shown in this projects. TASK 11.1 Core concepts of marketing in travel and tourism sectorMarketing in a company is related with promotional activities, identifying trends ofmarketplace, determining needs of customers, raising funds from various sources and more.Along with this, they perform various functions in order to fulfil all these requirements in aproper manner. In context with TUI Group, this tourist company offers special packages for twodestinations i.e. Spain and Turkey. As an assistant manager of this tourist company, it isresponsibility of such persons to use effective techniques for attracting minds of customerstowards these destinations. They need to make marketing plan which aid employees to work in aproper manner. Along with they should use marketing mix techniques also which includes 4P’sas place, promotion, product and price. These phases help in determining the following:Customer needs: For any organisation, identifying demands of customers has taken as firstpriority. Therefore, tourist companies used to determine what visitors are wanted to visit andoffer special kind of packages accordingly. Usually, such kind of companies divide customers intwo areas as visitors for family trip and second one who comes for business purpose. After this,they make packages accordingly.1
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