Marketing in Travel and Tourism

TASK 4
4.1 Nature and role of Promotional mix
 The promotional mix includes different methods and tools of
communication a company use in presenting its company.
 Effective communication helps in attracting the customers
and persuades them to buy the products and services
therefore; it is a key component of marketing mix.
 Promotion is one of the primary components of marketing
mix.
 The main role of promotion is to create the synergy with other
three elements of marketing mix that are product, place and
pricing.
4.2 Planning of promotional campaign for
Thomson Summer deal to Spain and Turkey
2019
 The Thomson is excited to announce that their
brand-new holidays for summer 2019 have
been launched.
 In this they are shedding light on their new
destinations that are Spain and Turkey along
with the new hotels that are added to their
popular collections.
 Promotion of the product enables the strengths of the
product, its availability and its fair price.
 Promotion mix in broad sense includes three techniques:
advertising, personal selling and public relations.
 The most expensive part of the promotion for Thomson is
advertising as it includes media such as radio, television,
newspaper and internet.
 Personal selling is more interactive and requires more
assertive persuasion. While, public relation includes
goodwill and community involvement.
Great Value Holidays
 People are perusing their strings tighter but that doesn't
mean they have to miss out a holiday.
 They are providing a low deposit scheme that means,
people can fulfil their dreams for just $1200 each.
 With this they have also launched free child places for
the little ones in a range of family- friendly hotels.
The main attractions of Spain are:
 Barcelona
 Madrid
 Majorca
 Seville
The main attractions of Turkey are:
 Istanbul
 Antalya
 Pamukkale
 Bodrum