logo

MARKETING IN TRAVEL AND TOURISM INTROUCTION 1 TASK 11

20 Pages3254 Words278 Views
   

Added on  2020-06-05

About This Document

MARKETING IN TRAVEL AND TOURISM INTRODUCTION 1 TASK 11 1.1 Core concept of marketing 1 1.2 years Impact of the marketing environment 2 1.3 Various factors impacting consumer motivation and demand in sector 3 1.4 Principal of market segmentation 4 TASK 25 2.1 Importance of Strategies marketing planning 5 2.2 Marketing information and research 6 2.3 Marketing influence on society6 TASK 37 Covered in PPT7 TASK 47 Covered in Poster7 CONCLUSION 7 REFERENCES 8 Online 9 INTRODUCTION Marketing is a systematic process of identifying and

MARKETING IN TRAVEL AND TOURISM INTROUCTION 1 TASK 11

   Added on 2020-06-05

ShareRelated Documents
MARKETING IN TRAVEL AND TOURISM
MARKETING IN TRAVEL AND TOURISM INTROUCTION 1 TASK 11_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concept of marketing....................................................................................................11.2 Impact of the marketing environment ..................................................................................21.3 Various factors impacting consumer motivation and demand in sector ..............................31.4 Principal of market segmentation .........................................................................................4TASK 2............................................................................................................................................52.1 Importance of Strategies marketing planning.......................................................................52.2 Marketing information and research.....................................................................................62.3 Marketing influence on society.............................................................................................6TASK 3............................................................................................................................................7Covered in PPT...........................................................................................................................7TASK 4............................................................................................................................................7Covered in Poster........................................................................................................................7CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................8Online..............................................................................................................................................9
MARKETING IN TRAVEL AND TOURISM INTROUCTION 1 TASK 11_2
INTRODUCTION Marketing is a systematic process of identifying and anticipating the needs and wants of apotential market. Make product and services to fulfilling those requires in order to create highprofit. Travel and tourism industry must identified demands of their customers. From the sametourism is identified as a temporary motility of visitor from one area to another in search ofpleasure, leisure and different kinds of business activities. This report is based on topic is “Marketing in travel and tourism”. As per the casescenario, which is also supported on Thomas Cook. This file disused the marketing concept andtheir impact on the environment in travel and tourism industry (Burgess, Parish and Alcock,2011). Principal of merchandising segmentation and 7P's of marketing also analysis in thecontext of cited firm Integrated role and nature of promotional for a T&T (Travel and tourism)destination also determined in this project. TASK 11.1 Core concept of marketingThere are many concept of marketing which play effective and important role in terms offixing the personal marketing direction towards the particular approach.
MARKETING IN TRAVEL AND TOURISM INTROUCTION 1 TASK 11_3
Wants, needs and demands: This component define as the different kinds of production such asservices and goods. From the same, cited company manager must determine the requires anddemand of its buyers. As per the case study, which define the tour package plan in Egypt andMorocco, so the business handler must identify the wants and needs of its respective clients.Products: It is known as second element which provides description regarding the services andproducts which an industry will produce to its customers. Hence, as per the case scenario,Thomas cook manager will make the judgements about the different kinds of services which isbeing approached by it to the clients while organising holiday tours in Egypt and Morocco(Dickinson, Lumsdon and Robbins, 2011). Example: with regard to the provided journeyservices could be a guide of tour, tickets discount, free breakfast and modification to acquire thestay in 5 star building which is placed in given destination. Value, quality and satisfaction: It is also a marketing concept and their main purpose to providebetter service experience to the customers. Here, buyer’s satisfaction will be increased if theytravel industry deliver their services. Therefore, in order to boost the Thomas cook client’sgratification, it is needed for the mentioned business handler that it must collect the commentfrom the buyers. From the same, mentioned travel and tourism industry can program an effectiveholiday tour. This will never raise the customer fulfilment, but it will make the clients feel suchas they are valued. The business manager perpetually make many efforts in order to improve theservice quality which is state delivered by it.
MARKETING IN TRAVEL AND TOURISM INTROUCTION 1 TASK 11_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Influence of Marketing on Travel and Tourism Industry
|25
|8478
|96

Marketing in Travel and Tourism (pdf)
|9
|2444
|325

Influence of marketing in TTM INTORDUCTION 3
|12
|4182
|55

Marketing in Tour and Travels
|13
|5029
|139

Marketing in Travel and Tourism Business - Thomas Cook
|18
|4873
|36

Marketing in Travel and Tourism
|15
|581
|176