MARKETING IN TRAVEL AND TOURISM TABLE OF CONTENTS INTRODUCTION
Added on 2020-06-04
18 Pages5370 Words243 Views
MARKETING IN TRAVELAND TOURISM
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Analysis of concept of marketing in context to travel and tourism sector.......................11.2 Evaluation of affect of marketing environment on the sole business proprietor..............31.3 Determination of the factors influencing the motivation of customers and demand. .....51.4 Analysis of principles of market segmentation and its utilization in marketing planning.5TASK 2............................................................................................................................................52.1 Analysis of significant of strategic marketing planning for Thomson.............................52.2 Discussion on relevance in marketing research and information.....................................52.3 Analysis of influence of marketing planning on the society............................................5TASK 3............................................................................................................................................53.1 Determination of problems in elements of marketing mix in context of Thomson........53.2 Assessing the significance of marketing mix in service sector........................................53.3 Application of the concept of total product of tourism....................................................5TASK 4............................................................................................................................................54.1 Assessing the promotional mix nature and integrated role..............................................54.2 Planning of integrated promotional campaign for Thomson............................................5CONCLUSION................................................................................................................................6
INTRODUCTIONAround the world, the most significant sector that provides major contribution towardsthe growth of economy of every country is found to be travel and tourism sector. It is alsorecognised as one of the fastest growing sector in UK as it has provided major contribution of89.8 billion in 2016 to the GDP. It has played major role in increasing the economicdevelopment of the people by providing employment(Zeng and Gerritsen, 2014.) . Variousbusiness firms are regulating in this industry which accomplish their goals and objectivesthrough application of some specific marketing techniques and methods that usually benefit themby influencing people from different countries. In this report, analysis of Thomson limited isdone which is market leaders in travel and tourism sector of UK and consists of around 3000employees in international and overseas market. Mainly it has covered one third of marketsegments of industry in UK. It is the objective of management to create a summer holiday trip inTurkey and Spain. Apart from this, concept of market is explained in this report to provide clearunderstanding about the techniques and methods through which the firms will be able toaccomplish its objectives. Some factors are also discussed that provides major influence on themotivation of customers in market. It also consists various marketing principles, elements andpromotional mix which are being evaluated by effective research. TASK 1 1.1 Analysis of concept of marketing in context to travel and tourism sector.Marketing is analysed as most significant elements that provides directions to theorganizations for promotions of their products and services to its potential and existingcustomers (Horner and Swarbrooke, 2016). With effective marketing strategies and policiesevery business firm like Thomson, will be able to influence its target market segment andcustomers. In this, some specific and important marketing concepts are analysed with relevanceto travel and tourism sector which are: Needs, wants and demand: This major concept of marketing is based on the facts that needsand demands of customers plays a significant role in marketing. In the travel and tourism, thisrelates to the fulfilment of expectation of travellers by the firms like enjoyments, appropriatequality and best travelling experience. In this, Thomson tour operators should developappropriate and affordable tour packages for Turkey and Spain and accomplish the needs of1
customers. It should also provide quality services like food, accommodation, travelling andcomfortable environment to the people.Markets offers: This concept refers to the products and services which are offered by thefirms to its customers. In this, decision has to be made by the firm regarding the servicesto make them more effective and valuable for customers (Xiang, Magnini andFesenmaier, 2015). For example; while designing the tour packages for the Turkey andSpain, managers must include some attracting offers like discount coupons, tour guide,free tickets on major bookings etc.Value and satisfaction: It is considered as the major concept which related to creation ofvalue for services among the buyers and providing satisfaction. In this, it is important thatservices which are offered by firm must create some effective some times so that thefirms will be able to satisfy the customers.Exchange, transactions and relationship: This concept states that the firm will be ableto get the revenues in exchange if they appropriate quality of services to its customers.While designing the tour packages for the destinations, they have to make an agreementwith hotels in which they provide accommodation facilities to their clients (Hudson andThal, 2013). Further, the elements of relationship states that the firms should develops aneffective relationship with its service users and this will be possible only by providingthem satisfaction.Markets: It provides a clear understanding about the market segments in which theThomson will present its products and services. Effective research has determined thatfirm has developed an effective strategy in which it has targeted the premium customerswhich have buying powers and willingness to travel in other countries.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Report on Significance and Concept of Marketing in Travel and Tourism Sectorlg...
|13
|3814
|72
Report on Marketing Concept for Travel and Tourism Sector - Thomsonlg...
|15
|5305
|53
Marketing in Travel and Tourismlg...
|19
|5317
|92
Impact of Marketing Environment in Travel and Tourismlg...
|16
|4454
|30
MARKETING IN TRAVEL AND TOURISM INTRODUCTIONlg...
|18
|5362
|347
Report on Marketing Concepts and Principles in Travel and Tourism Sectorlg...
|18
|5369
|50