Marketing in Travel and Tourism

Marketing in Travel
and Tourism

Introduction
• Marketing is essential for companies through which
adequate information about products and services is
delivered to people.
• Management require to frame marketing plan and
specify marketing mix of firm. Thereby, they even re-
quire to take feedback from clients about quality of of-
ferings and acknowledge their experience from use of
items.

ELEMENTS OF MARKETING MIX
In organization, marketing mix plays important
role to deliver adequate information to people.
Product, price, promotion and place are various
components which administration require to
specify in its marketing plan.

Product
Company deliver items to fulfil need and wants of people.
It is necessary for management to add appropriate features
and benefits in according to demand of buyers.
In Thomas Cook, various problems such as identify target
market, requirement of customer and unique selling points
present in products to position firm above competitors.
These are various issues which are to be taken care, so
that firm deliver adequate service in marketplace.