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The Role of the Marketing Mix in the Travel and Tourism Sector

   

Added on  2023-04-10

12 Pages1398 Words264 Views
THE ROLE OF THE MARKETING MIX IN THE
TRAVEL AND TOURISM SECTOR
The Role of the Marketing Mix in the Travel and Tourism Sector_1
TABLE OF CONTENT
Task 3............................................................3
MARKETING MIX.........................................4
Product.........................................................5
Price..............................................................6
Place .............................................................7
Promotion....................................................8
People ..........................................................9
Physical Evidence.........................................10
Total tourism product.................................11
References....................................................12
The Role of the Marketing Mix in the Travel and Tourism Sector_2
TASK 3
Discuss issues in the product, price and place elements of the marketing mix with reference to Thomas Cook's Summer 2017 holidays
to Morocco and Egypt
The Role of the Marketing Mix in the Travel and Tourism Sector_3
MARKETING MIX
The marketing mix is one of the significant element of the
strategic marketing planning of Thomas Cook's Summer 2017
holidays to Morocco and Egypt. Besides that, there are several
factors are involved in the marketing mix such as product, price,
place, promotion, people, process and physical evidence (Van der
Westhuyzen and Van der Merwe, 2001).
The Role of the Marketing Mix in the Travel and Tourism Sector_4

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