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In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and Brown2012). Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Marketing in Travel and Tourism Sector The Thomas cook can use the elements of the promotional mix for creating the awareness among the individuals about the new summer tour package to the Morocco and Egypt. The promotional mix will help the business to conduct the online and offline marketing for the summer tour package. In the online marketing the business can make theuseofsocialmediawebsitessuchastwitter, FacebookandYouTubeinordertocreatethe awareness of the service. In the offline marketing for the summer tour package it can create the brochure and publish it on the national and regional newspaper for increasing the number of the users for the service. Thomas cook will be helped in increasing the number of the user by using the medium of the television, radio, magazines and banners to boost the sales of the business. The online marketing through the websites and emails will help the business to communicate with the large number of the customers. The use of the promotional techniques such as providing discounts on the package, providing offers and additional benefits to the user which will help to motivate the users to get the service within the discount and offer period which helps in increasing the number of the customers.