Marketing in Travel and Tourism

MARKETING IN TRAVEL AND
TOURISM

INTRODUCTION
 Marketing mix are create marketing or organization all
important elements which are price place, products
and promotions.
 Those marketing mix help to understand needs of
customer and they fulfil according to customer
satisfaction.
 Marketing mix are define price, product, place and
promotion of the company and Thomas cook organize
summer 2018 holiday in Morocco and Egypt.

MARKETING MIX 4PS
Price- Thomas cook marketing of their holiday package they
determine the pricing strategy of their products like they give
discount price deals and attractive destination in their holiday.
 Thomas cook also provide their customers to those which
afford lower people and higher people.

CONTINUE
 Products- Thomas cook marketing their holiday products like
they provide their holiday destination in proper
accommodations' facility and transportation facility and fresh
service, housekeeping, bell person facilities etc.
 They also ensure all service are quality and best according to
customer demands.