This presentation discusses the issues related to price, product, and place elements in the marketing mix in the travel and tourism industry. It focuses on Thomas Cook's plan to launch summer packages to Egypt and Morocco and the factors they need to consider in their marketing mix.

Travel and Tourism Sector assessments

Understanding the history, structure, and influence of the travel and tourism sector, including key historical developments, the role of government and international agencies, and the impact of economic policy and political change.

Explore the issues related to price, product, and place elements in the marketing mix in the travel and tourism industry. Learn how Thomas Cook plans to launch summer packages to Egypt and Morocco.

Marketing in Travel and Tourism - Task 3

Issues related to price, product and place elements in marketing mix

This presentation discusses the issues related to the product, price, and place elements of the marketing mix in travel and tourism. It also highlights the importance of service sector mix elements and the concept of the total tourism product to an individual tourism business.

Marketing In Travel And Tourism

PowerPoint Presentation

This presentation explains the issues related to marketing mix elements in travel and tourism, importance of service sector mix, and the concept of total tourism product.

This presentation discusses the issues in elements of marketing in the context of Thomas Cook. It explores how Thomas Cook uses the marketing mix to launch summer holiday packages. The presentation also highlights the importance of service sector mix in the travel and tourism industry and the concept of total tourism product.

Issues in elements of marketing in context of Thomas Cook

This presentation discusses the issues faced by Thomas Cook in marketing their new summer holiday package to Egypt and Morocco. It covers the challenges in product, price, and place, and provides insights on how to overcome them.

Issues in Marketing Elements with Respect to Thomas Cook

This presentation discusses the marketing mix in the travel and tourism sector, focusing on Thomas Cook's holiday packages in Morocco and Egypt. It explores the elements of price, product, place, and promotion, and highlights the importance of marketing in promoting holiday packages and attracting customers. The presentation also touches upon the concept of total tourism product and product development in the tourism industry.

Issues related to price, product and place elements in marketing mix

About This Document

Issues related to price, product and place elements in marketing mix

End of preview

Marketing In Travel And Tourism

Marketing In Travel And Tourism

Issues in elements of marketing in context of Thomas Cook

Issues in Marketing Elements with Respect to Thomas Cook

Marketing in Travel and Tourism

P(54) Marketing in Travel and Tourism

Issues related to price, product and place elements in marketing mix

About This Document

Issues related to price, product and place elements in marketing mix

End of preview

Marketing In Travel And Tourismlg...

Marketing In Travel And Tourismlg...

Issues in elements of marketing in context of Thomas Cooklg...

Issues in Marketing Elements with Respect to Thomas Cooklg...

Marketing in Travel and Tourismlg...

P(54) Marketing in Travel and Tourismlg...

Marketing In Travel And Tourism

Marketing In Travel And Tourism

Issues in elements of marketing in context of Thomas Cook

Issues in Marketing Elements with Respect to Thomas Cook

Marketing in Travel and Tourism

P(54) Marketing in Travel and Tourism