Report on Impact of Marketing Environment in Travel and Tourism Sector
Added on 2020-06-04
13 Pages4248 Words38 Views
MARKETING IN TRAVELAND TOURISM
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concepts of marketing for travel and tourism...............................................................11.2 Impact of marketing environment on people, tourist destinations and businesses...............21.3 Factors affecting customers motivation and their demand ..................................................31.4 Principles of market segmentation and its uses in planning of marketing............................4TASK 2 ...........................................................................................................................................52.1 Importance of strategic marketing planning for Thomas Cook Group................................52.2 Relevance of marketing research and market information to managers...............................62.3 Influence of marketing on society.........................................................................................7TASK 3 ...........................................................................................................................................8Covered in PPT...........................................................................................................................8TASK 4............................................................................................................................................84.1 Integrated nature and role of the promotional mix...............................................................84.2 Plan and justify an integrated promotional campaign..........................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10.......................................................................................................................................................11
INTRODUCTIONTravel and tourism is a very fastest growing company. Travelling industries should beunderstand the needs and demand of customers. Thomas Cook Group is a big scale travel andtourism industry. People are very fascinated and interested in see the new places or tourismdestination (Buhalis and Foerste, 2015). The management of this business firm always take careof its customers and always serve better services to their customers. Before serving the productsand services, it is necessary to conduct research on customers or their tastes. In this reportmentioned about the core concepts of marketing and the impact of marketing environment onpeople in travel and tourism sector. There are also mentioned about the importance of strategicmarketing planning. This business firm conduct market research for getting some informationabout the marketing policies and strategies. In this present report also mentioned about the issuesin price, place, product and promotion and the importance of service sector mix elements.Promotion mix is very important factor in for promoting new things and there are someintegrated nature and the role of marketing mix.TASK 11.1 Core concepts of marketing for travel and tourismThe Thomas Cook Holidays is mainly operate in travel and tourism sector. This businessfirm provides various good and attractive packages on a reasonable price. The main and basicreason behind study or know about the core concept of marketing that it helps in understandingthe tastes and preferences of people and by providing good quality of products and services of itscustomers. There are some core concepts of marketing:Needs, wants and demands of consumers- It is the first and foremost priority of is toknow and understand about the needs and demands of customers. The tastes and preferences ofusers change day by day, so before making or designing products it is necessary to conductresearch on customers demands and their wants (Cox and Wray, 2011). The main and importantneeds of customers are basic needs, safety, social, self esteem and last self- actualisation needs.In basic needs of customers includes room availability for living, food facilities etc. Safety isvery important and it is the responsibility of business enterprise is to provide safety standard toits customers and the safety is related to health, job related security to employees etc. ThomasCook Group also provide security to its customers as well as to their customers. This business1
also works for the welfare of society along with earning profit. With the help of this, companycreates good perception in the mind of customers. To provide satisfactory quality- The main objective or motive of this business firm isto provide the good quality products and services to its consumers by identifying andunderstanding their needs and wants (Dasgupta, 2011). To make improvement in quality,Thomas Cook Group adopts and uses new and advanced technology or machineries. Exchanged transactions and relationship- It means that goods which are more requiredthen in this case buyers is need to pay cost which is charged by this business enterprise. It isnecessary for customers to exchange some offers instead of money. This organisation charge lessprice at the time of offering any new services or the package related to travelling.1.2 Impact of marketing environment on people, tourist destinations and businessesThe main plan of Thomas Cook Group is to offer attractive packages to its tourists, sothat they can visit without any issue of money. It is necessary to know and study about manyfactors like for instance micro and macro factors which can affect on functions of businessenterprise. There are some micro key elements which can impact on business of cited businessenterprise that are given as below:Customers- They plays important role in the business of an organisation. They useservices which is given by company. So to before produce products and rendering services it isnecessary to know about the customers need and then make products according to them. Thebusiness process should be ethical and should not harm people (Evans, Stonehouse andCampbell, 2012). This factor impacts on lot on incensing the productivity and growth ofbusiness. Competitors- They are the rivalries of company. To know about the marketing and thecompetitors strategy, this business firm conduct research to know about their plans and policies.To make image in the competitive market, it is necessary to Thomas Cook Group is to make newand unique products which are not existing before in market. There are some macro factors which can also impact:Technology- It means that the entailment of new and advanced technology, developmentand the research on Thomas Cook Group. To attract customers this business firm uses new andupgraded technology and machinery. With the help of latest technology, company can make2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Report on Impact of Marketing in Travel and Tourismlg...
|14
|5216
|37
Report On Thomas Cook- Marketing In Travel & Tourism Sectorlg...
|12
|3770
|335
Assignment On Thomas Cook - Marketing, Marketing Mix & Promotional Mixlg...
|26
|6146
|33
MARKETING IN TRAVEL AND TOURISM INTRODUCTION 3 1.1 Core Concepts of Travel and Tourism Industry within Thomas Cook Grouplg...
|22
|5167
|120
Report on Concept of Marketing in Travel and Tourismlg...
|21
|6152
|169
MARKETING IN TRAVEL AND TOURISMlg...
|20
|4681
|54