Marketing Mix in Travel and Tourism

Marketing in Travel and Tourism
LO 3. To understand the role of the
marketing mix in the travel and tourism
sector

P3.1 Discussion on the issues related to 4P’s in the
marketing mix of Thomas Cook for summer holiday package
 The concept of marketing mix is identified as a marketing
tool which is used by the organizations with the aim of
pursuing its objectives of marketing in the target market
 Through marketing mix organizations undertake the
process of marketing decision making with respect to
product, price, place and promotion
 The marketing mix elements in relation to the summer
holiday 2018 package designed by Thomas Cook are:
 Product
 Price
 Place
 Promotion

Explanation on the marketing
mix elements of Thomas Cook
 Product: The summer holiday package
2018 designed by Thomas Cook for Morocco
and Egypt the product mix consists of both
tangible as well as intangible elements
 Price: . With reference to the Morocco-Egypt
summer package designed by Thomas cook it
is inferred that the travel company has
adopted the ‘mid-premium’ pricing strategy
with the aim of capturing greater amount of
market share in the travel and tourism sector
operating in the middle east region