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Marketing in Travel and Tourism: Report

   

Added on  2020-01-28

15 Pages5109 Words53 Views
MARKETING IN TRAVELAND TOURISM
Marketing in Travel and Tourism: Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concept of marketing in travel and tourism..................................................................11.2 Impact of marketing environment on travel and tourism......................................................21.3 Factors which affect consumer motivation and demand.......................................................31.4 Principle of market segmentation and its uses in planning...................................................3TASK 2............................................................................................................................................42.1 Importance of strategic marketing planning.........................................................................42.2 Relevance of marketing research and market information in travel and tourism sector.......62.3 Assess the influence of marketing on society.......................................................................7TASK 3 ...........................................................................................................................................73.1 Explain the issue of product, price and place element in marketing mix.............................83.2 Importance of service sector mix elements to travel and tourism sector..............................93.3 Concept of total tourism product...........................................................................................9TASK 4..........................................................................................................................................104.1 Integrated nature and role of promotional mix...................................................................104.2 Promotional campaign for THOMAS COOK. (Covered in poster)...................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................11
Marketing in Travel and Tourism: Report_2
Marketing in Travel and Tourism: Report_3
INTRODUCTIONMarketing is such which normally create relationship in between customer and company.This help firm to promote their product and service to large market and help to provideinformation to million of people about the goods and service. Through marketing organisationtry to attract people to buy their consuming products in effective manner. Marketing does includeits elements which help them to sell their product and services and those are (price, place,promotion and product). The report is based on Thomas Cook, which is travel and tourismcompany. Firm is having more then 21,000 employees and generate a revenue of around 7.82billion. Company make their customer happy with their product and service and with this theyconvert tourist into existing customer for them. Report will discuss about the core concept ofmarketing and environment of this impact on travel and tourism. It also analyse principles ofmarket segmentation and affect of consumer motivation. The importance, relevance andinfluence of marketing on planning, research and society. Marketing mix, concept of totaltourism and benefit of service sector. Role of promotional mix and campaign for travel andtourism. TASK 11.1 Core concept of marketing in travel and tourism.Marketing is the important aspect for organisation as this help firm to promote theirproduct and service to large market and somewhere this help company to attain their goal andobjective. Marketing is a part of management process, although marketing try to create value forcustomers and for such scenario they have to identify and meet their demand and needs in correctformat. THOMAS COOK is also dependent on marketing like other companies are; and for suchcompany also making many more strategy which they are following to get customer attractedtowards them (Truong and Hall, 2017). The core concept of marketing is based on 5 things andthose is as: 1.Needs and wants of tourist: THOMAS COOK is looking to identify the need and want oftravellers and provide them services according to that only. 2.Marketing offerings for travellers: Company has to provide various schemes andofferings to customer so that they can attract them in great way and make themmanipulated to use their service for once. 1
Marketing in Travel and Tourism: Report_4

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