Learn about the effective integration of promotional mix in travel and tourism marketing. Explore offline and online methods for advertising and attracting more travelers.
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In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and Brown 2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Marketing in Travel and Tourism (Effective Integration of Promotional mix for Thomas Cook) Introduction An integrated promotional mix is a good way ofspreadingawarenessandattractlarge numberoftravelerstowardstheservices provided by Thomas Cook. Integratedpromotionalmixwouldhelp enterprise in insuring that they are capable of targetingthecorrectpeopleandmarket factors Offline method Someoftheprocessesofintegrated promotional mix are listed below: Knowing the target audience Developing a situation analysis Formulatingmarketing communication aims and objectives Creating a budget for the corporation Using some strategies and tactics Ways to Make It Effective Formakingitmoreattractiveor effectualforgettingsupportoflarge numberofconsumer’scompanycan design different online events like virtual reality quiz. The winner of this quiz will get a free ticket of vising Egypt and Morocco virtually. People are required to give answers of some questions and they can also win promotional codes, gifts, etc. Such a campaign should have only one motto that is to attract more and more travelers. Additionally, use of effective sales promotion would let the ThomasCookinvolvedinmore customers and propel them for taking vacationswiththeprovidedtour packages. Conclusion Byexaminingthis,itcanbe concluded that Thomas Cook have differentoptionsof exploitingand reachinglargeinhabitantswithout facing any trouble. They can earn largesumofmoneybyattracting moreandmorepassengersby creatingeffectivepromotional campaigns. Process Online Method Thomas Cook requires to use virtual advertisement options. They can do advertisement by taking help of website sponsorship, social media like Face book, YouTube, mobile applications, etc. ThomasCookwouldneedtodoadvertisementvia newspapersandmagazines.Theycanalsotakeuseof brochuresandpersonalsellinginordertomakeloyal relationship with people and the corporation. It also assists in gaining more profits by increasing their sales. Thomas Cook wouldneedtodoadvertisementvianewspapersand magazines. They can also take use of brochures and personal selling in order to make loyal relationship with people and the corporation.Italsoassistsingainingmoreprofitsby increasing their sales.