logo

Report on Significance and Concept of Marketing in Travel and Tourism Sector

   

Added on  2020-06-04

13 Pages3814 Words72 Views
MARKETING IN TRAVELAND TOURISM SECTOR1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Explanation about the core concepts of marketing in travel and tourism sector..............31.2 Assessment of the impact of marketing environment on individual travel and tourismbusiness...................................................................................................................................41.3 Discussion of components which affect customer motivation and demand in the travel andtourism sector.........................................................................................................................61.4 Analysis of the principles of market segmentation and its uses in marketing planning...6TASK 2............................................................................................................................................72.1 Analysis of significance of strategic marketing planning................................................72.2 Discussion of the marketing research and market information for manager....................82.3 Assessment of the impact of marketing in society...........................................................9TASK 3............................................................................................................................................93.1 Discussion about the marketing mix................................................................................93.2 Assessment of importance of service sector mix element..............................................103.3 Concept of the total tourism product to an individual tourism.......................................10TASK 4..........................................................................................................................................114.1 & 4.2...............................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................122

INTRODUCTIONIn the present time, every business unit requires an excellent growth and success. Due tohigh level of competition, entities develop effective strategies and tactics. In order to attaindesired outcomes in the business. Marketing is one of the activity by which firm can attract alarge number of customers. It is a process under which organisation introduces and promotes itsbusiness products and services in the market and acquire them towards company (Álvarez,Martín and Casielles, 2007). In the absence of marketing, no firm can develop its brand image inthe market. Present report provides a detailed knowledge about the significance and concept ofmarketing with respect to travel and tourism sector. In this sector, marketing is essential becauseorganisation can deliver information about services only with the help of effective approach ofmarketing. Element of marketing mix and importance of strategic marketing planning has alsobeen discussed in this report with respect to travel and tourism industry. The major objective ofthis assignment is to understand the planning and concept of marketing in travel and tourismsector.TASK 11.1 Explanation about the core concepts of marketing in travel and tourism sectorMarketing is an activity in which business unit promotes and advertises its commoditiesand services in the marketplace. This assists company in acquiring large number of customersand developing high goodwill of company. According to the marketing concept, main aim ofmarketing is to keep customer’s needs and wants satisfied by delivering services and productsaccording to their requirements (Anwar and Sohail, 2004). In context of Thomson, it is a famoustour operator in the UK which delivers variety of holiday types to suit all ages and tastes ofcustomers. Thomson is going to create summer 2019 holiday in the Turkey and Spain so it isvery important for marketing manager to understand concept of marketing.Following are various core concepts of marketing so it is very important to understand andimplement these concepts in its marketing activities. These core concepts are discussed below-Exchange process- As per this concept of marketing, there should be exchange of goodsand services in between customers and sellers as well as its value can be determined interms of money. In the Thomson company, it is impossible to conduct marketing withoutexchanging process.(Doolin, Burgess and Cooper, 2002).3

Satisfy customer needs and wants- The major objective of marketing is to identifycustomer needs and wants as well as deliver services according to their needs. It is a greatduty of company to keep customers satisfied and develop relationship with them (Frew,2000). Thomson should maintain a healthy relationship with its customers by deliveringproducts and services according to customer’s demand and requirements.Production concept- As per this concept, production should be done according to therequirements of customers. Travel and Tourism Company should focus on producinglarge amount of services which can help to meet the customer’s demand.Figure 1: Concept of marketing(Source: Concept of marketing, 2017)1.2 Assessment of the impact of marketing environment on individual travel and tourismbusinessThomson is one of the famous tour operators in the UK which delivers a high quality oftravelling and tourism services to its customers. Its major objective is to deliver high quality ofservices and gain high market share as well as profitability (Jobber and Ellis-Chadwick, 2012).For attaining this objective, it needs to analyse its marketing environment. It consists withseveral macro and micro factors.Organisation should analyse its business environment beforestarting marketing activities of the summer holiday 2019 in the Turkey and Spain. Following aresome component of macro marketing environment-4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing in Travel and Tourism : Thomson
|23
|3816
|36

Report on Marketing Concepts and Principles in Travel and Tourism Sector
|18
|5369
|50

Marketing in Travel & Tourism Assignment
|13
|4070
|27

Marketing Strategies for Thomson Summer 2019 Holidays to Turkey and Spain
|24
|4453
|298

Marketing Mix in Travel and Tourism
|24
|7393
|90

Report on Marketing Concept for Travel and Tourism Sector - Thomson
|15
|5305
|53