Marketing in Travel and Tourism Report : Thomas cook

Added on - 06 Jun 2020

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Marketing In travel andtourism
Table of ContentsIntroduction......................................................................................................................................1TASK 1............................................................................................................................................11.1Elaborate the core concepts of marketing for travel and tourism sector...........................11.2Impact of marketing environment on Thomas cook tour and travel business..................21.3Factors affecting motivation and demand of consumers in travel and tourism industry...31.4 Examine the principles of market segmentation and its importance in marketing planning.................................................................................................................................................4TASK 2............................................................................................................................................52.1Importance of strategic marketing planning for Thomas cook.........................................52.2Discuss the relevance of marketing research and marketing information to manager......52.3Influence of marketing on society.....................................................................................7TASK3.............................................................................................................................................7Covered in PPT.......................................................................................................................7TASK 4............................................................................................................................................74.1Role of promotional mix...................................................................................................74.2 Covered in poster..............................................................................................................9Conclusion:......................................................................................................................................9REFERENCES..............................................................................................................................10
IntroductionToday, travel and tourism business is most development sector of world. They alsoprovide various employment opportunities to large number of persons. Through this sectorcountry has earn better earning and foreign exchange reserves. They largely participate inimprovement and development of economy. Various method of marketing in travel and tourismindustry will be studied in this report. Thomas cook has largest travel agency in United kingdomthat provide holiday package of summer 2018 in Morocco and Egypt. In this report, companyhas designed the attractive holiday package in Morocco and Egypt so more customers areinterested to visit in this campaign. Tour and travel business has highest growing segment ascompared to health and financial services. Various similar business has largely compete with thiscited organisation, so they largely works to meet customer satisfaction level.TASK 11.1Elaborate the core concepts of marketing for travel and tourism sectorThe main purpose of analyse core concepts of marketing is to understanding needs andwants of customer and worked for fulling it. Various core concepts are discussed below:Need, want and demand: Every organisation has provide products and services accordingto need and want of customer. Person taste and preferences are vary from culture toculture. Ma slow theory has described the various needs of customer in term ofphysiological, safety, social, esteem and self actualisation. Basic need is important forevery human being, without this they are not survive in long term. This includes food,clothing, shelter and water. On the other hand, the second most important need is safetyneed, this include person job, felling of security etc. Cited company has produce safetymeasure to large no of visitors when they are travelling different places. In social need,include the friendship, love from family and friends, belongings while esteem needs referto achievement, rewards etc. Today every people has spend their leisure time with theirfamily and friends with the help of travelling such places. Thomas cook has designedpackages according to need and want of customer. Want means any particular commoditywhich people has willing to purchase. This relate to tour business in term of economicallevel services and packages. Demand means person has able to buy particular product.1
Marketing offer: Cited organisation has produce various marketing offer according toneed and want of customer. They plan holiday package as per customer requirement.Customer value and gratification: Person satisfaction level are much dependent on pricespaid of various products and services. Thomas cook has generate their services accordingto customer satisfaction level.Market: It is a place where buyer and seller exchange their commodities. Thomas cookhas provide services in all over world as per need and want of customer. Large number ofterrorist attack in Morocco and Egypt so customers are not interested to visit this places,this factor has adverse affect of company profitability and goodwill. Thomas cook hasdesign their holiday packages in such place which give security and safety for visitors.1.2Impact of marketing environment on Thomas cook tour and travel business.Cited organisation has plan to provide holiday packages to large number of customer tovisit in Morocco and Egypt destination. It is necessary for company to firstly examine the microand macro environment factors that influences working of organisation. These are follows:Macro environment factor:This element exist inside the organisation and it is controllable innature. The factors which are described below:Customers:Business has not exist in long term without customer. They are blood of everyenterprise. In absence of customer, business are not able to make profits. Organisation hasprovide better quality products and services according to need and want of customer. This helpsto improve and develop satisfaction level of customers.Competitor:They provide similar goods and services to customer and it termed as majorchallengers of company. Cited company has mainly focus for their competitor working in termof pricing policies and procedures. They assess those competitor who provide valuable servicesin Morocco and Egypt. This factor influence the working and profitability of organisation.Macro environment factor:This factor exist outside the organisation which largely influences theworking of company. These are as follows:Political and legal factor:This elements largely affects company policies and procedures. It isnecessary for company to follow rules, policies and regulation that imposed by regulatoryauthority of united kingdom. Trade unions of UK helps company to made their bettercompetitive prices and policies in order to gain benefits from rival industries.2
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