Tourismandtravelsectorindustryisdependedonthe marketingprocessandstrategiessomuch.Asthese companies are involved in selling their services that cannot tried by the client before purchase. The services of the tourism sectors are intangible in nature so they require some special techniques to market these services to customers. INTRODUCTION
The elements of the market mix are as follows: •Product: Gatwick Airport is one of the largest airports in UK. It provides various products to the customers of variouslinkedorganisationslikeThomascook.The airport authority provides god food, market place for shoppingetc.Productsaretangiblegoodsthatare provided by companies to their customers in exchange of some monetary transactions. The product, price and place elements of the marketing mix
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•Place: The place includes the location where the services can be utilised. Like the services provided by the Gatwick Airport siting area, lounge to spend leisure time and rest during waiting hours CONTINUED..
The service sector mix elements involved in tourism sector are defined as follows: •People: The people are the important assets of the tourism sector companies as they are the ultimate person who is dealingwiththecustomers.Thomascooksisclient friendly workforce to satisfy customer. Importance of service sector mix elements
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•Physical evidence: As the tourism sector is involved in intangible service providing industry it is necessary that the company provide physical evidence to client by the hosting services, infrastructure of company, cultural value and the product and all required information about the holiday packages as an evidence to ensure the quality of services. CONTINUED..
The companies like Thomas cook is involved in providing many more services with a holiday packages. The concept of total tourism product defines ensuring the delivery of all required product and information to customer that may be required during utilising companies holiday packages. Concept of the total tourism product to an individual tourism business
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Kim, J.H., Ritchie, J.B. and McCormick, B., 2012. Development of a scale to measure memorabletourism experiences. Journal of Travel Research.51(1). pp.12-25. Saraniemi, S. and Kylänen, M., 2011. Problematizing the concept of tourism destination: An analysis of differenttheoreticalapproaches.JournalofTravel Research. 50(2). pp.133-143 REFERENCES