marketing in travel and tourism

Marketing In Travel
And Tourism
(Marketing Mix)

Tables of content
• Introduction
• Elements of marketing mix
• Importance of service sector mix elements
• Concept of total tourism product
• References
• Conclusion

INTRODUCTION
In this presentation elements of marketing mix and their
importance on travel sector has been explained. Along with
this, concept of total tourism product has also evaluated to
enhance performance of Thomas Cook.

Issues in elements of marketing mix with
references to Thomas Cook
Marketing mix is the most important concept of
merchandising. It plays an essential role in business plan of
a company. It also known as foundation model of
commercialism.