Marketing in Travel and Tourism

Marketing in travel
and tourism

INTRODUCTION
Travel and tourism has become one of the important sectors of
current economy. This is one of the fastest growing industries
that has shown tremendous growth in recent years and has played
a major role in strengthening the economy of nation. Current
report will discuss the marketing concept in context of travel and
tourism. It will provide the core concept that can help Scotland in
development of its tourism and travel sector. It will discuss
marketing environment and its impact on the working of this
industry.

TOURISM OF SCOTLAND
Scotland is one of the favourite holiday destination for the
tourist. The country provide their visitors a great experience
where they combine their ancient monuments, tradition and
battlefields with their legendary myths and folklore.

Tourist in Scotland
In recent year the no. of tourist in the country has increased to 5%
that is more than 15 million compare to last year. In this 11% were
oversea tourist and 3% were domestic visitors. According to figure
the maximum number of oversea tourist were consisted of Europe.
The tourist from north America also rose by 28%. The rise in the
visitors and expenditure shows that Scotland provide their visitors
with quality experience on which they can spend money.

Attraction
Edinburgh Castle is one of the biggest
attraction for the tourist. It own its existence
since 13th century and is still dominating the
skyline of nation. Loch lomond is another
one of the beautiful attraction that attract
people toward it. Its one of the largest lake
with plentiful trout, salmon and whitefish.
Along with this there are many more
attraction such as Isle of Arran, Stirling etc.,
that has been able to gain the attention of
people.

Activities
Other than beautiful attraction the nation also provide their tourist
with attractive activities that are good enough to keep the interest
of nation.