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Marketing in travel and tourism INTRODUCTION Marketingandadvertisingissuchwhichhelp company to promote their productand service to large market. Thomas Cook is that which maintain and build the strong relation with their customer and client. Although with this they also attract the customer to use their service for once. Basic principle for advertising Itisquiteimportantfororganisationtomake relation with different people at the market place. The base objective of company is to advertise their product and service so that people can become aware of such company as well and their offers available on different product as well. All such this make various people at one place and purchase theirproductandservices.Itisrequiredthat campaign should be reached to large market so that they can receive their goods and services easily. Through string relation firm easily attract many people towards their items. Advertising is that which is helpful for various people as because with this they are able to attract thepeoplefromdifferentplacesofcountry. Moreover,companyisusingvarioustoolsand technique in developing strategies and different plans for promoting goods and services. Sales promotion is such which help company to attract the large portion of people towards them by providing them various offers and discounts which will make them to travel and use the servicesofTHOMASCOOKforonceandto become the existing customer of them for longer period. The main aim is too sale their product and service to millions of people and thus to earn higher profit as well. Therefore, the personal sellingalsohelpcompanytoattractvarious customer by meeting them face to face and thus thishelpfirmtoknowtheexpressionand feedbacks as well about the organisation. Inthisposter,thiscanbeconcludedthat promotionalcampaignisveryusefulforthe companies and this is useful for increasing the demand for the company and with this product and service can be sold out easily. CONCLUSION Sales promotion and personal selling