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Marketing in Travel and Tourism Assignment - Visit London
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Added on 2020-11-23
Marketing in Travel and Tourism Assignment - Visit London
Added on 2020-11-23
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Marketing in Traveland Tourism
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concepts of marketing..................................................................................................11.2 Impact of the marketing environment on individual travel and tourism businesses andtourist destinations......................................................................................................................21.3 Factors affecting consumer motivation and demand for London.........................................21.4 Principles of marketing segment and their use in marketing planning.................................3TASK 2............................................................................................................................................32.1 Significance of strategic marketing planning for Thomson..................................................32.2 Relevancy of marketing research and information to manager............................................42.3 Impact of marketing on society.............................................................................................53.1 Elements of marketing mix and major issues encountered...................................................1TASK 3............................................................................................................................................13.2 Importance of service sector mix elements...........................................................................13.3 Concept of 'Total Tourism Product.......................................................................................2TASK 4............................................................................................................................................34.1 Nature and role of the promotional mix................................................................................34.2 Plan and justify an integrated promotional campaign...........................................................3CONCLUSION................................................................................................................................4REFERENCES ...............................................................................................................................5
INTRODUCTIONThere is important role of manager in expanding business. It is essential to make policieswhich are competent to achieve targets in better and effective way. As per change in policies inbetter and effective way. Sue to change in marketing factors, there is alternation in businesspolicies as well. As per change in better and effective way. As per requirement it is essential tomake policies which are competent to change business ethics. Business operates in society, so itis necessary to make changes in plans and policies (Ashworth and Goodall, 2012). Due toalteration in factors, it is essential to make change plans and polices of company. This report isbased on Visit London which is one of the best leading company in market in case of travel andtourism business. In this report there is discussion about marketing concept and principles,management tools to promote market, role of marketing mix. TASK 11.1 Core concepts of marketingMarketing is one of the biggest field which help top analyse market and then this can behelped to achieved targets inn better and effective way. As per requirement company work andtries to give better and effective change. There are many policies which can be done in way asper market requirement. Some of the concepts are as follows-Needs, demand and wants- These terms are sounds to be same but actually these aredifferent. It is essential to analyse demand of customer which help to serve society and throughthis there is alteration in factors. There are different types of which marketing manager of VisitLondon will analyse. Marketing offers- Marketing offers means to know what can be done through whichcompany can analyse market and then there will not change factors which help to achieve targetsin better and effective way. There are different policies which help company to achieve targetsand then there will attractive offers to achieve targets (Buhalis and Foerste, 2015). Consumer value and satisfaction- There are various ethics of consumer which has toconsidered through which they can help to satisfy workers. It is essential through which they canchange image of company in effective way. 1
Exchange, transaction and relationships- There are some exchanges and transactionstaken place in market. It is essential to alter market policies through which they can achievetargets. These relations must be good so targets can be achieved in better way. Market- Market is the place where business operates. This is the most important elementof marketing, which is effective for making changes in actions and activities. Marketer and Prospects- Marketer and prospects are one of the important componentwhich help to achieve targets in better way. They are the person which help to analyse marketand then it is essential to effective change in market.1.2 Impact of the marketing environment on individual travel and tourism businesses and touristdestinationsMarketing is the targets which help to achieve targets in effective way. There are manyfactors which has to be considered while dealing with marketing concept. It is essential to alterpolicies which aims to analyse market and then there will requirement of policies which areeffective to perform business operations. In tourist business there are many changes which areindividually depends on performing activities (Dasgupta, 2011). Due to change in market, thereis difference in choice of individual. There are many tourist destination in London, havingdifferent significance, so it is responsibility of manager to guide them and atake actions whichare effective for analysing market and then taking appropriate actions. PEST Analysis Political: Political factor is the macro factor of external environment that affect businessthrough many forms such as changes in demographic changes, interest rates, population andmany other changes according to government. This might get affect to business activitiesspecially in tourism sector. This process might also change the demand and supply of services aswell. Economic Factors: Economic is the another significant factor under which many factorsincludes such as changes in interest rates, foreign exchange rates, monetary policy etc. due tothese changes clients also cancel their trip or may be planned something new. Social Factors : Social factors are directly influenced by customers or society. Companyshould always aware about the new changes and demand of the consumers according to whichthey make plan. Such as good effective services or best company behaviour will always affectcustomers otherwise not. 2
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