Marketing In travel and Tourism

Marketing In travel and Tourism
(TASK 3)

Introduction
This presentation is based on marketing in travel and tourism
industry, Thomas Cook group is having an image as a brand in this
sector. They are planning for a tour for Morocco and Egypt in
summers 2017. This presentation is discussing on the marketing mix
of this tour, which have to be suitable on the according to the
customers. The Thomas Cook group is applying total tourism in this
to provide all the facilities to their customers in a package. Morocco
and Egypt are situated in African countries and they are having
several factor which attracts to tourist, Egypt is having Pyramids
and Morocco is famous for their mountains, environment and
markets.

3.1 Marketing Mix Elements For
Thomas Cook Group
Marketing Mix elements are having significance role to make a
product successful so Thomas Cook have to determine this elements
according to their target customers and target markets. As they are
having focus in the Egypt and Morocco tour and they are having
target customers from UK. Both countries are having a huge
difference in their climates so they have to provide all the facilities
to give a homely feel them.
 Product; Summer holidays in 2017, two weeks in EGYPT and
one week in MOROCCO.
 Price: Cost Effective price to attract customers.