Marketing in Travel & Tourism Sector - Thomas Cook
Added on 2020-07-23
15 Pages3486 Words39 Views
MARKETING IN TRAVELAND TOURISM
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concept of marketing in context with travel and tourism industry..........................11.2 Consequence of marketing environment on development of travel and tourism industry.21.3 Factors influencing customer motivation in tourism sector.............................................31.4 Principles of segmentation in marketplace on the basis of customer needs in tourismsector.......................................................................................................................................4TASK 2............................................................................................................................................42.1 Importance of developing strategic marketing planning in actions of tourism industry..42.2 Significance of market research in growth of travel and tourism industry......................52.3 Affect of marketing plans and its strategies on social life and their perception...............6TASK 3............................................................................................................................................63.1 Various issues faced in development of product, price and place elements of marketingmix..........................................................................................................................................63.2 Importance of service sector in growth of travel and tourism sector...............................73.3 Concept of Total tourism product in tourism business.....................................................8TASK 4............................................................................................................................................9Included in Poster...................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONThe marketing process can be defined as the group of activities carried out in relation toexchange of material, thoughts to anticipate, interpret and accomplish consumers wants anddesires goals efficiently. These activities can be refereed as informing, selling or making goodrelationship with the clients, customers that add value in their satisfaction level and alascontribute in social goods also (Buhalis and Foerste, 2015).Thomas Cook is the business organisation working in travel and tourism sector in orderto deliver best quality services to the large numbers of tourist from different parts of world. Theyare providing different type facilities to the traveller as per their requirements and holidaypackages they have paid for in order to building customer loyalty and develop them as an regularcustomer for company (Ashworth and Goodall, 2012).In this particular report the various concepts of marketing are discussed. This also studiesthe various elements of marketing mix used by Thomas cook company for effective strategicmarketing planing to organise and profitable integrated marketing campaign for holidaypackaged for 2018 in Turkey and Spain.TASK 11.1 Core concept of marketing in context with travel and tourism industry.Marketing are the set of exchange activities which involves developing an relationship,communication with the clients to identity their needs and wants and satisfy them by sellingthem quality predicts and services of the organisation. The marketing concept brings a newdirection of development for the modern marketing plans and activities. The companies likeThomas cook are engaged in having the organisational goals and targets through providingsatisfactory services to the travellers in travel and tourism industry. The activities of themarketing plans is following different type of organisation like Product concepts, ProductionConcepts, Social marketing concepts, Marketing Concepts and the Selling concepts in order toachieve the targets of business firm efficiently (Crooks and et. al., 2011).The concept of marketing in travel and tourism involves the following actions which are,developing newer marketing needs and wants in marketplace and in minds of customers,then analysing the competence and compatibility of the product of travel and tourismindustry in order to evaluate its efficiency in accomplishing all needs of travellers,1
this followed by providing the customers with value for money services by the tourismcompany in order to satisfy them andestablishing and transactions relationship of goods and services with the clients inmarketplace,Influence the needs of market and customers wants with the products and services oftourism firm.Changing trends of marketing in travel and tourism industry are that in toady'smarketplace the traveller needs are changing with time and they are engaged in luxurioustravelling which are exploited by the Thomas cook to provide them satisfactory services.1.2 Consequence of marketing environment on development of travel and tourism industry.The various constituents of marketing environment largely influence the development oftravel and tourism industry to large extent. The marketing environment constitutes the externalcommercial environment in which the tourism companies are working to achieves their businessgaols effectively (Dasgupta, 2011). So, in order to react responsibly towards the changingaspects of marketing surrounding the Thomas cook have to develop various strategic plan topromote their products and services effectively in marketplace. The influence of macro andmicro marketing environment to the functioning of Thomas cook organisation are discussedbelow.Constituents of Micro environment:Customers: The customer constitutes the micro environment of business organisation.The customers wants and needs largely influence the working and profitability of travel andtourism company. The satisfaction level of the traveller contributes in developing brand loyaltywith the services of Thomas cook.Competitors: Competitors may have positive as well as negative affect in the growth ofany industry. As the competitors are providing huge variances in their services which may actnegative for the sale of Thomas cook as more customer will be attracted towards other businessfirm in market (Evans, N., Stonehouse and Campbell, 2012).Suppliers: Suppliers in travel industry largely affects the satisfaction level of customersand also influences the internal functionality of tourism company. As the hotel, restaurants,airline companies are supplier for the services of Thomas cook to their clients and these are thepersonnel whose products and services are ultimately used and experienced by the traveller. So,2
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