Marketing in Travel Tourism Report - Thomson Cook
Added on 2020-07-23
16 Pages4614 Words35 Views
Marketing in TravelTourism
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concept of marketing for travel and tourism sector......................................................11.2 Impact of marketing environment on individual travel and tourism.....................................21.3 Factors affecting consumer motivation and demand in travel and tourism..........................31.4 Market segmentation and its value in marketing planning...................................................3TASK 2............................................................................................................................................42.1 Importance of strategic marketing planning for Thomas cook.............................................42.2 Relevance of marketing research and market information to managers in tourism sector...52.3 Influence of marketing on society'........................................................................................6TASK 3............................................................................................................................................63.1 Problems in product, place and price elements of marketing mix .......................................63.2 Importance of Service Sector mix elements .........................................................................73.3 Application of total tourism product ....................................................................................1TASK 4............................................................................................................................................14.1 Integrated nature and role of promotional mix.....................................................................14.2 Planning an international promotional campaign (Covered in Poster).................................2CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3
INTRODUCTIONMarketing is considered as a very essential activity in every organisation and industry. Ithelps promoting products and services in market. It is a function of identifying needs anddemands of customers of target market. Travel and tourism sector is one of the most emergingsector in world as now more and more people are interested in travelling around the world. It is agreat source of income for industry and as well as economy (Mossaz and Coghlan, 2017) .Because of the increasing no. of visitors in country, more of marketing tools are required. Thisreport is based on “Summer holidays 2019 to Turkey and Spain” in which marketing researchwill be conducted along with surveys so as to boost travel and tourism in country. This report isbased on Thomson Cook who arranges summer vacation package of 2018 to Morocco andEgypt. The major issue which occurs in this project are related to marketing concepts, roles,techniques, tools, fundamental principle, marketing mix and promotional mix.TASK 11.1 Core concept of marketing for travel and tourism sectorThere are so many marketing concepts that are being implemented by travel and tourismsector. It is considered as an activity tool which are having so many processes that are helpful ioncommunicating, exchanging, delivering goods to the valuable clients of company and trying tosatisfying their needs and wants in an effective manner. It also highlights some of the issues ofmarketing that are increasing sales and productivity of company. There are various coreconcepts of marketing that are related to travel and tourism sectors which can be helpful inpromoting Summer holidays 2019 in Spain and Turkey are:- Needs, wants and demand – Thomson should known what are the requirements notcustomers and should try to fulfil them. They will do this by analysing client's choice ,taste ans preference and then providing them services accordingly (Cvelbar, Grün andDolnicar, 2017) . Value, satisfaction and quality- Products that will be provided to customers byThomson should be of good quality and as per the customers choice. If customers aresatisfied with the services they are receiving from the company then only they will selectthat company otherwise company may have to face rejection so they should be preparedfor that.
Products and services- Thomson should tell the clients in advance only that what kind ofservices they are offering top them and should ask customers also that what kind ofservices they want. So this will help company in preparing products as per their choice(Xu, Buhalis and Weber, 2017) . Market- This concept of marketing helps Thomson in understanding competitors andtheir strategies so that they can prepare their plans in a better way. Exchange, transaction and relationship- If a person purchases a product from seller inexchange of some money then it is called as exchange. And when goods are transferred tobuyer it is called as transaction and all these business functions are run smoothly withmaking strong relationship between buyer and seller. 1.2 Impact of marketing environment on individual travel and tourismEnvironment has a very strong influence in working of a business. Thomson is offering asummer holiday for beautiful locations of Spain ans turkey. The external and internal factors ofmarketing that are affecting travel and tourism sector are :- INTERNAL ENVIRONMENTThis is also called a micro environment and it consists of various factors that are affectingtourism organisations are:- Customers: They are the ones who will ultimately consume the services , so it is the dutyof Thomson to understand the needs of customer and provides services as per that.Suppliers: Suppliers are the ones who provides inputs to the product. In tourism industrysuppliers are the those people who check the conveyance to customers are properlyprovided and also accommodation as well (Yüksel, 2017) (George, 2017). Competitors: there are so many companies in travel sector that are providing sameservices in the market. So Thomson should make some unique strategies so as to becomedifferent from them. Macro environment also plays a vital role in travel and tourism sectors because elementslike political factors , demographic sectors, economic factors are affecting activities of this sectorvery much. While planning summer holidays to Spain and Turkey, Thomson should take carethat it is following all the protocols that are decided by external environment (Choe, Stienmetzand Fesenmaier, 2017) .
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