The External environment Political

MARKETING
INFORMATION

Marketing Information :1
External environment
Political factors-
Nintendo has been facing political stability when operating in several markets in the world.
Changes in political regulations in varied nations on a timely basis that will pose a greater
menace in gaming industry.
Economic factors-
The organisation does lot of imports in varied nations. Moreover, increasing possibilities
where the organisation has been influenced by fluctuation in global exchange rate.
Social factors- Currently, due to increasing usage of smartphones for gaming in the domain, it
is seen that gaming console organisations such as Nintendo has been facing many issues in
relation to customer retention. Increasing disposable income in emerging technologies that
has been hampering drive in growing markets (Tarakci et al., 2016).
Technological factors-
Speed of invention in contemporary world is one of the foremost concern in gaming industry.
Nintendo has been offering from it. The company is at par with varied innovation with the
introduction of innovative tools in games and comforts (LaRocco, Hart, & Spear, 2018).
Legal factors-
Changes in the international and national laws where organisation can be effective where the
organisation abide to the laws by organisation.
Environmental factors
Fluctuations in periodic and climate change, which disturbs gaming organisation like
Nintendo. While increasing various emphasis on the sustainability business where it has
increased pressure on the Nintendo (Yang, & Wenxia, 2017).
Internal environment
Strengths Weaknesses