Marketing Insights Presentation: Greggs Plc, STP, and Marketing Mix

This presentation provides a comprehensive overview of Greggs Plc's marketing insights. It begins with an introduction to marketing insights and then delves into the company's STP (Segmentation, Targeting, and Positioning) strategy. The presentation further explores the marketing mix, including product, price, place, and promotion. A conclusion summarizes the key findings, emphasizing the value of marketing insights and the effectiveness of STP and the marketing mix. The presentation concludes with actionable recommendations for Greggs Plc, such as enhancing promotional strategies through technology and improving employee training. References from various marketing and human resource management publications are included to support the analysis.

INTRODUCTION TO
MARKETING INSIGHTS

TABLE OF CONTENT
• Introduction
• STP (Target Market)
• Marketing mix
• Conclusion
• Recommendations
• References

INTRODUCTION
• Marketing insights is considered as the discovery of relevance,
actionable as well as lastly unrealized reality related a target
marketplace as outcomes of deeps, subjective analysis of data.
• Moreover, the effective marketing insights provides value for
both firms as well ass seller into requirements of innovation.
• For this presentation, the undertaken entity Greggs plc which is
known to be leading British bakery chain. Its headquarters is in
Newcastle upon tyne, UK.
• The topic which are going to be discussed in this presentation
are company overview, STP and marketing mix.

STP (TARGET MARKET)
• Segmentation: Each employer specializes in customers with their
capability and with consumer’s intimacy. This strategy of advertising in
a homogenous group is known as segmentation.
• Targeting: In this firm targets those customers who loves food and
bakery products. In this organization targets lifestyle segments to attain
profitable results.
• Positioning: In terms of this segments company needs to promote their
brand by using modern and traditional medium so that they valuable
position within marketplace.

MARKETING MIX
Marketing mix is a not unusual time period used to position into impact the firm’s
products in advertising and marketing. they're four 4Ps of advertising blend. This turned
into in quick noted in the below phase:
• Product
• Price
• Place
• Promotion
• People
• Process
• Physical Evidence

CONCLUSION
Based upon the presentation, it has been concluded that effective marketing
insights provides value for both firms as well ass seller into requirements of
innovation. STP analysis is done as this helps them to know the segmentation,
targeting and positioning. Moreover, marketing mix helps them enables business
for making profitable marketing decision at each level.

RECOMMENDATIONS
• After analyzing above information it is to be
recommended that Greggs Plc highly focus on their
promotional strategy by using technology
advancement so that more and more customers are to
be attracted.
• Offer proper training and development session to
employees so that customers are satisfy with the brand
and retain for a longer period of time. It also develops
the value of company in competitive marketplace.

REFERENCES
• Kavanagh, M.J. and Johnson, R.D. eds., 2020. Human resource information
systems. SAGE Publications, Incorporated.
• Boon, C., Den Hartog, D.N. and Lepak, D.P., 2019. A systematic review of
human resource management systems and their measurement. Journal of
management, 45(6), pp.2498-2537.
• Ferraris, A., Erhardt, N. and Bresciani, S., 2019. Ambidextrous work in smart
city project alliances: unpacking the role of human resource management
systems. The International Journal of Human Resource Management, 30(4),
pp.680-701.

REFERENCES
• Hadland, S.E and et. al., 2019. Association of pharmaceutical industry
marketing of opioid products with mortality from opioid-related overdoses.
JAMA network open, 2(1), pp.e186007-e186007.
• Hollensen, S., 2019. Marketing management: A relationship approach.
Pearson Education.
• Palmer, M. and Truong, Y., 2019. Introduction to the special issue on the
nature of industrial marketing work. Industrial Marketing Management, 80,
pp.228-232.

REFERENCES
 Liu, R., An, E. and Zhou, W., 2021. The effect of online search volume on financial performance:
Marketing insight from Google trends data of the top five US technology firms. Journal of Marketing
Theory and Practice, pp.1-12.
 Törnqvist, O. and Lysén, P., 2018. Moving moutains: How to gain Marketing Insight.
 Nunan, D., Malhotra, N.K. and Birks, D.F., 2020. Marketing Research: Applied Insight. Pearson UK.

Thank you