Marketing Intelligence Assignment Help

Added on - 03 Dec 2019

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MARKETING INTELLIGENCE
TABLE OF CONTENTSTASK 2...........................................................................................................................................12.4...............................................................................................................................................13.1................................................................................................................................................23.2................................................................................................................................................23.3..............................................................................................................................................24.1...............................................................................................................................................34.2...............................................................................................................................................3REFERENCES................................................................................................................................6
TASK 22.4Following is the research plan with respect to the launch of new product of Primark suchas shoe.Background of the studyPrimark which is the famous clothing retailer of UK is planning for launching a new shoein market. The main aim behind this is to raise the sales and profits of firm.RationaleThe study conducted has its importance as it assist manager in giving answer to thequestion that whether it is beneficial form them with regard to introduce new product in marketor not (Murray and Carter, 2005).Objective of researchTwo main objectives behind this study is as follows:To raise the sales of firm.To assess the tastes and preferences of UK buyers regarding new product.MethodologyThe research will be conducted using qualitative technique such as survey. Here,questionnaire will be framed with an aim to conduct survey upon UK market.Data analysisWith an aim to analyze the collected data, the technique such as thematic analysis will beused.Time frameActivity1stMonth2ndMonth3rdMonth4thMonth5thMonth6thMonthResearch objectiveReview of the researchResearch MethodologiesCollection of data orinformationAnalysis of dataConclusions andrecommendationSubmission of reportBudget section1
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