MARKETING INTERNATIONAL

Marketing International

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction to the organisation..............................................................................................1
Use a range of sources to defines international marketing and main difference to local
marketing................................................................................................................................1
Assess the scope and key concepts on international marketing.............................................2
Explain the rational for an organisation to want to market internationally............................3
Describe the various international marketing entry routes.....................................................4
Evaluate the key criteria and selection process that the company use when enters in
international market................................................................................................................5
Defines and explain the market entry strategy.......................................................................6
Conclusion and recommendation on how and why the company enter in international market
................................................................................................................................................7
Explain the difference between global and local marketing..................................................8
How does the product, pricing, promotional and distribution approach different using a
variety of international markets?............................................................................................8
Explain and analyse the various international marketing approaches....................................9
Compare home and international orientation and ways to assess competitors......................9
Recommendation to the company........................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
APPENDICES...............................................................................................................................15
PESTLE analysis..................................................................................................................15

INTRODUCTION
Marketing international defines the global marketing that includes the large scaling of
worldwide commercial advantage as from the operational differences and reconciles the
difference and similarities in terms of opportunities to attain the objectives at international level.
There are a lot of companies that wants to expand their business in order to make the profit and
also increases the loyal customer base all across the globe (Armstrong, 2018). In this the
different organisation must implies different techniques, approaches, strategies and tactics within
the business to enhance the economy of scale. This report is based on “the little bread pedlar
company”| that was founded in the year 2010 by Nichola Gensler and Martin hardiman and
having the headquartered in London, UK. They were creating the best bread, brownies and
pastries and always try to bring nuance in their products by which customer always get attracted
with them. This report includes the different scope and key concept of international marketing
and different routes that helps them to entre in global market.
MAIN BODY
Introduction to the organisation
The little bread pedlar company has started their business that is dependent on the railway
arches of London as from the coolest winters with a lot of cycles and covers the hundreds of
miles with two dogs and cats. They will deliver the artisan of pastry and bread and pursue the
business by ever changing the best products and set the standard services in the market. Provide
the truest and tasty products by adding suitable and required ingredients and having the
independent restaurants and cafes also supply their services on wholesale as well. They deliver
the services from electric vans and chose the efficient routes by protecting the environment from
pollution (Berman, 2018). Also distribute the products to the friends or the needed one and make
their contribution by serving the people. The founders were make the maverick pastries that will
be continue till today as well. They use the leisure butter and best flour that is shipped from the
cans and ship ton mills and they are the best food producers of London.
Use a range of sources to defines international marketing and main difference to local marketing
As per the marketing association of marketing the international marketing is based on the
integration of the different goods and services that are linked all together and its profit s gained
by both the customer as well as companies too. The little bread pedlar company will successful
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enter in the global market by measuring the different advancement that has been gained by the
business while entering in wider market.
There are some difference between Domestic and international marketing
Basis International marketing Domestic marketing
Meaning It is the marketing in which the
product and services will be
transferred to the various countries
in order to gain maximise profit.
It is a kind of marketing in which
the business will be operated
within the boundaries of the
nations and get in the higher sales
in the particular market.
Vicinity served In this the company will target the
customers that belong from all
across the globe (Bocconcelli,
2018).
In this the company will target the
local audience and provides the
products as per their convenience.
Involvement of
government
In the international marketing the
interference of the government is
quite more and they record all the
transmission as well.
In the domestic marketing there is
the involvement of the local
government only.
Market enclosed It covers the different marketing
strategy that is more useful to gain
sustainability.
Domestic market covers the small
as well the local market only.
Industry
operations
In this the company will operate
different function as per the design
of global market.
In this the company provides the
products as per the need of local
market (Mathews, 2019).
Capital
prerequisite
In this business need the higher
capital in order to manage the
different operation.
In this small amount of capital is
required to manage the business
operation.
Assess the scope and key concepts on international marketing
International marketing has the broad category in which there is the transportation of the
large number of products and the services in term of satisfying the need and demand of the large
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