Unit : Marketing essentials Contents Introduction .3 Presentation in PowerPoint.3,8 Role of marketing: 9 Structure and operations of marketing department: 10 Market Research: 10 Product Development: 10 Communications: 10 Sales Support: 11 Events: 11 Lo2: 11 7 P’s of marketing mix to achieve business objectives: 11 4 P’s of marketing mix: 11 The extended 7 P’s: 12 Lo3: 13 Development and evaluation of a marketing plan: 13 Conclusion 15 References: 15
Introduction to the role of marketing
Added on 2019-12-28
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Unit : Marketing essentials1
ContentsIntroduction.......................................................................................................................3Presentation in PowerPoint...........................................................................................3,8Role of marketing:..........................................................................................................9Structure and operations of marketing department:.....................................................10Market Research:.........................................................................................................10Product Development:..................................................................................................10Communications:..........................................................................................................10Sales Support:..............................................................................................................11Events:..........................................................................................................................11Lo2:..................................................................................................................................117 P’s of marketing mix to achieve business objectives:...............................................114 P’s of marketing mix:..............................................................................................11The extended 7 P’s:..................................................................................................12Lo3:..................................................................................................................................13Development and evaluation of a marketing plan:.......................................................13Conclusion......................................................................................................................15References:......................................................................................................................152
INTRODUCTIONMarketing is too important for every company which can help to create awareness and increase sales and revenue. There are various marketing strategies which can be used by the business in order to achieve their long term goals and objectives. The present report is based on EE Limited which is one of the leading company in tele-communication and operate their business in the United Kingdom. The essential of the marketing includes service and goods that are in current trend, consider the desire of the competitor and buyer and suitable communication and marketing strategy to offer standard service to customers. Marketing works with production department to make sure that products are made according to buyers wants and needs.TASK 1: VasileLoghinDragoi15361Marketing Management3
Current and future trend in MarketingBusiness marketing Mobile marketing Relationship marketing Current and future trend in MarketingBusiness marketing Mobile marketing Relationship marketing 4
Current and future trend in MarketingBusiness marketing Mobile marketing Relationship marketing Current and future trend in MarketingBusiness marketing Mobile marketing Relationship marketing 5
Roles and responsibilities of the marketing manager at EE Limited.Measuring success. Managing the customer relationship management. Managing budget. Manage the marketing mix.Understand the current and potential customer. Develop the marketing strategy and plan (Webster &Lusch, 2013). Roles and responsibilities of the marketing manager at EE Limited.Measuring success. Managing the customer relationship management. Managing budget. Manage the marketing mix.Understand the current and potential customer. Develop the marketing strategy and plan (Webster &Lusch, 2013). 6
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