Marketing | Introduction

Added on - 28 Dec 2019

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Unit : Marketing essentials1
ContentsIntroduction.......................................................................................................................3Presentation in PowerPoint...........................................................................................3,8Role of marketing:..........................................................................................................9Structure and operations of marketing department:.....................................................10Market Research:.........................................................................................................10Product Development:..................................................................................................10Communications:..........................................................................................................10Sales Support:..............................................................................................................11Events:..........................................................................................................................11Lo2:..................................................................................................................................117 P’s of marketing mix to achieve business objectives:...............................................114 P’s of marketing mix:..............................................................................................11The extended 7 P’s:..................................................................................................12Lo3:..................................................................................................................................13Development and evaluation of a marketing plan:.......................................................13Conclusion......................................................................................................................15References:......................................................................................................................152
INTRODUCTIONMarketing is too important for every company which can help to create awareness andincrease sales and revenue. There are various marketing strategies which can be usedby the business in order to achieve their long term goals and objectives. The presentreport is based on EE Limited which is one of the leading company in tele-communication and operate their business in the United Kingdom. The essential of themarketing includes service and goods that are in current trend, consider the desire ofthe competitor and buyer and suitable communication and marketing strategy to offerstandard service to customers. Marketing works with production department to makesure that products are made according to buyers wants and needs.TASK 1:VasileLoghinDragoi15361Marketing Management3
Current and future trend in MarketingBusinessmarketingMobile marketingRelationship marketingCurrent and future trend in MarketingBusinessmarketingMobile marketingRelationship marketing4
Current and future trend in MarketingBusinessmarketingMobile marketingRelationship marketingCurrent and future trend in MarketingBusinessmarketingMobile marketingRelationship marketing5
Rolesand responsibilities of themarketing manager at EE Limited.Measuring success.Managing the customer relationshipmanagement.Managingbudget.Managethe marketingmix.Understandthe current and potentialcustomer.Developthe marketing strategy andplan (Webster&Lusch,2013).Rolesand responsibilities of themarketing manager at EE Limited.Measuring success.Managing the customer relationshipmanagement.Managingbudget.Managethe marketingmix.Understandthe current and potentialcustomer.Developthe marketing strategy andplan (Webster&Lusch,2013).6
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