Marketing-Investment Analysis 2022

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MARKETING –INVESTMENT ANALYSIS
Marketing – Real Estate Investor
Analysis

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MARKETING –INVESTMENT ANALYSIS
Executive Summary
The investment analysis is a vast term that helps in analyzing various interrelated features for
evaluating the financial assets, sectors and trends for the real estate companies. It helps in
analyzing the past records to predicting the future scope, selecting the type of the investment
that is appropriate for the investor's need and evaluating the securities such as stock and bonds
and checking the categories of security for risk of the yield of the potential or price movement.
The main objective of the investment analysis is to evaluate how the designed analysis
framework will perform and how it is suitable for the given investor. The key factors that are
considered are entry price, expected time horizon for holding the investment and most
importantly what role does the investment will play in the project.
The main objective of this report is to present the detailed analysis of the real estate
investment and give the appropriate suggestions to work on these issues. Here in this report, the
investment analysis for the Real Estate will be performed, like other sectors, the analysis of the
real process yield is performed. It will begin with understanding the net operating income and
then developing the appropriate strategy for working on it. The analysis of the White House
Business park will be performed in a structured manner and observed results will be presented
at the end of the report. Along with this also at the end of report various interrelated issues
raised in the assignment will be considered.

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MARKETING –INVESTMENT ANALYSIS
Table of ContentsExecutive Summary......................................................................2
1.0 Introduction............................................................................ 3
2.0 Key benefits of Performing the Real Estate Investment Analysis 5
3.0 Real Estate venture for analysis is to be performed- White
knights Business Park...................................................................6
3.1 Investment summary......................................................................6
3.2 Detail of the property through local survey company (compare study)
.......................................................................................................... 74.0 Strategic Action Plan...............................................................9
Referencing................................................................................ 14

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MARKETING –INVESTMENT ANALYSIS
1.0 Introduction
A real estate investment analysis is a process of analyzing the investment opportunities to
decide whether or not they will give the profit expected through this business venture. Like other
sectors, the investment analysis is the most critical task in the Real Estate business ventures
too.The four key steps in investment analysis of the Real Estate business venture is as
follows-
1. Calculating the market value of the Real Estate Property
To perform these, the Real market investors find the real value of the property, a good
investor will tend to purchase the property at the fair market price and avoiding the overpaying.
To achieve this objective the investors, compare the prices of the similar property available in a
similar area with same facilities in the property (Dawn’s, 2000).
2. Calculating the operating cost
To calculate the operating cost the cash flow analysis is performed of the total investment in the
market. To calculate these different costs are calculated, the key costs that are calculated are as
follows-
 Property Taxes
 Insurance cost
 Utility cost
 Turn over cost
 Maintenance expenses
 Property Management Fees
 Marketing Fees
 Rental Fees
 Principal payment