Marketing Korwin Pharmaceuticals

Marketing
Korwin Pharmaceuticals

Introduction
• Exchange relationship study and management
• Creating relation and satisfying customers (Kotler, Bowen, Makens & Baloglu,
2017)
• Marketing can be Business to Business (B2B) or Business to Consumer (B2C)
• Marketing mix is essential factor to specifies the product (Kerin & Hartley,
2015)
• 4P’s of marketing (Product, Price, Place and Promotion)

Company Profile
• Korwin Pharmaceuticals is a U.S. pharmaceutical products firm
• Growing at a faster rate in domestic as well as in international market
• Korwin Pharmaceuticals developed several new products to service
customers
• Life-saving anti-allergen medications
• Concern for affordability for the middle class in the U.S. and other
consumers and client companies abroad

Code of Conduct in Promotion & Pricing
• Domestic:
• ABPI Code of Practice for the Pharmaceutical Industry (Zetterqvist, Merlo & Mulinari, 2015)
• Journal, direct mail and digital advertising
• Promotional meetings (Hillier‐Brown et al., 2017)
• International:
• Code of Ethics for Pharmaceutical Marketing (Alon, Jaffe, Prange & Vianelli, 2016)
• Innovative Pharmaceutical Industry Association
• Pharmaceutical Manufacturers’ Association (Beigbeder, 2017)