Marketing: Role, Importance, and Strategies

This presentation provides an overview of marketing, including its definition, role, and importance in business. It also discusses the role of marketing managers and explores various marketing strategies. The presentation is based on the example of Marks and Spencer, a major British multinational retailer.

Marketing

Table of Content
 Introduction
 What is marketing?
 What is the role of marketing?
 Role of marketing manager
 Conclusion
 References

Introduction
Marketing is a significant device in business time, as it includes
comprehension of commercial centre, prerequisites and requests of clients
and advertising methodology for clients. Promoting depicts to the
investigation of overseeing and trading the relationship among clients and
organizations so as to guarantee fulfilment of both. Organizations need to
comprehend the significance of clients and attempt to be creative in the
market. Presentation is based on Marks and Spencer which is a major British
multinational retailer with headquarters in London, England and deals in
clothing, home products and food. Along with this, report is going to cover
what is marketing, role of marketing and marketing manager.

What is marketing?
Marketing is a procedure which includes the administration of
exercises and trade of different merchandise and ventures so
as to fulfil the necessities of purchasers. It is the essential
segment of business and trade. Marketing helps in
advancement of merchandise and ventures which incorporates
promoting, selling and conveyance of items and
administrations to their potential clients according to their
interest.

What is the role of marketing?
 Meets customer requirements: Organisation should be pre-existing in advertise. Advertisers distinguish
the necessities of the customer and embrace their showcasing systems as needs be. They impact needs,
as these are moulded by social and individual characters. Their necessities are fulfilled through the
trade procedure.
 Make sure the survival of business: A business endures as a result of client maintenance and increment
in the piece of the overall industry. Advertising assists organizations with accomplishing their goals
since it is client driven. Showcasing helps in fulfilling clients past their desires.

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 Better product offerings: Most organizations sell more than one item. Physical items that are products
must be very much pressed and marked. Interestingly, administrations are portrayed by intangibility and
indivisibility. Along these lines, marketing assumes a functioning job by planning and overseeing item
contributions.
 Face competition: Competitive direction is significant in the present worldwide markets. Promoting
helps in keeping up parity of shoppers' desires and rival's contributions by monitor ing the market
intently. Unrivalled administrations, premium items and productive vendor are utilized by advertisers to
hold their piece of the pie.

Role of marketing manager
Strategic marketing plans:
 This arrangement is a record which includes methodologies, approaches, and targets and so forth are
talked about for the item which ought to be executed by the promoting division.
 Promoting plan is valuable for the showcasing division in passing on the various parts of item to
workers and different offices too. Marketing division of each association builds up the advertising plan
in lining up with the hierarchical systems.
 Plans and arrangements are fundamental since it is useful in progress propelling of an item and manager
of Marks and Spencer should utilize this capacity before propelling its new item in market and used to
know the prerequisites and taste of their potential clients.

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Brand value:
 Brand is a portrayal of items, administrations and friends' offers. Marking is a sort of advertising
procedure which is overseen by the CEO or the senior administration and promoting heads too. Also,
promoting division is liable for making the picture and thoughts that conveys the brand esteems in a
fitting manner.
 Marks and Spencer must guarantee that the advertising division must pass on these thoughts in a
predictable and brought together way. It is considered as the generosity which helps in drawing in the
clients towards the organization.

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Promotional strategies:
 It depicts that the marketing office ought to build up these techniques to complete the advancements to
pull in the clients.
 These techniques spin around the financial plan, directed crowd and activity plan. Each association
need to decide the patterns among clients by watching them via web-based networking media for
building up their activity plan.
 Manager of Marks and Spencer should seek after this job as it is useful in expanding the efficiency and
execution of an association. Along with this, the marketing manager of Marks and Spencer always
focus on the promotional and marketing strategies like penetration, premium and so forth according to
their target segment.

Conclusion
 By the above data it is inferred that marketing is the term which is connected with trade of
merchandise and ventures that fulfil the requirements and needs of individuals and
increment business execution. Marketing branch of an association perform different
capacities, jobs and obligations which are important for the development of an association.
Advertising division decides the necessities of clients for giving them items likewise to
upgrading their fulfilment.

References
 Akbar, F., Omar, A., Wadood, F. and Yusoff, W., 2017. Niche marketing strategy framework
for SMEs: A conceptual framework.
 Caragher, J.M., 2016. 7 Essentials for a CPA Firm Marketing Program. The CPA Journal.
86(12), p.11.
 Griffitts, M., 2016. Human resources marketing and recruiting: Essentials of internship
management. Handbook of Human Resources Management. pp.103-118.
 Morgan, D.L., 2016. Essentials of dyadic interviewing. Routledge.

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