Marketing Management

Running Head: Marketing Management 0
Vodafone company
Marketing Management
5/14/2019
This report is prepared so that the marketing strategies and the tactics in the company Vodafone can
be developed. In this report it has analyzed that marketing strategies are very important as it help in
knowing the customers’ demands, needs and their requirements. So if the company analyzed the
internal and the external environments of the marketing than the company can easily compete with
the competitors. In this report the customers are targeted so that high profit can be earned by the
company. The report has developed the marketing strategy and the tactics which helps in increasing
the profit of the company.

Marketing Management 1
Contents
Introduction.................................................................................................................................................2
Issue 1.........................................................................................................................................................3
Issue 2.........................................................................................................................................................4
Issue 3.........................................................................................................................................................6
Issue 4.........................................................................................................................................................8
Issue 5.......................................................................................................................................................10
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13

Marketing Management 2
Introduction
The report is prepared so that the marketing management in the company Vodafone can be
evaluated. The main purpose of this report is to analyse the process of the organization and to
analyses their marketing perspective. In this report, the internal and the external environment of
the marketing has studied so that the proper marketing strategy can be developed (Nguyen,
2013). The macro environment forces will be analyzed which helps in analyzing the context of
the marketing. In this report, the legal, political, cultural, social factors will be explained which
will impact the marketing of the Vodafone. In this report, the SWOT analysis will be done so
that the company strengthens position can find out. In this report, the market research will be
done so that the 5 Cs of the marketing can be evaluated. What the customers want from the
company Vodafone and who are their competitors and the role plays by the collaborators will be
explained in this report. The marketing strategies and tactics will also be developing so that the
higher profit can be earned by the Vodafone and proper functioning of the business can be done.

Marketing Management 3
Issue 1
Vodafone Hutchison Australia Pty Limited is the mobile telecommunication company and also
the internet service provider. Vodafone Australia was founded in 2009 which has the
headquartered in North Sydney (Okyere, et al., 2011). The company basically deals with the
products of the prepaid and postpaid mobile phones and wireless broadband. The Vodafone
Company is the merger of the two companies which is also the third largest mobile carriers
between the Hutchison 3G Australia and Vodafone Australia. The company has a market share
of 19% and has subscribers approximately 5.8 million. The company has the number of
employees around 2500 and has a net income in the year 2017 is A$978.1 million (Beck, 2014).
The company also offers the wire broadcast services and the fixed line services through the
national broadband network.
The company has the joint venture in the 50:50 between the Hutchison telecommunication and
Vodafone Group Plc. The company also provides the 4G network services to its users for more
than 22 million Australians. The company also provides broadband services to the regional
centers and in the capital cities. The company’s main aim is to provide mobile services to
everyone who needs them so that more revenues can be earned by them (Sapre and Nagpal,
2009).