The Marketing Management

PESTLE ANALYSIS TABLE based on "David Jones body wash/cleanser product" in Australia" with Implications, significance and likelihood.

Marketing Management
Name of the Student
4/10/2020

PESTLE Analysis
Elements Implication
Political Factor  Product safety is a hot topic in
Australia. Political stability in
Australia positively influences the
David Jones body wash (David Jones,
2019).
 The friendly-political factor of
Australia enhanced the sales of this
product.
 The organisation can influence by tax
policy, trade regulations of Australia
and environmental regulations.
 Political affiliates can impact on the
customer base.
Economic Factor  Economic factor affects the buying
power of the consumers (Ho, 2014).
 Rate of interest and economic growth
of Australia helps to increase the sales
volume of David Jones body wash.
 Unemployment rate
 Education level in the economy
Social Factor  Brand loyalty of this company is high
which help the company to increase
sales (David Jones, 2019).
 The demand for healthy and ethically
products is high which influence the
business of David Jones body was
(Perera, 2017).
 In Australia, the demand for skincare
products is high so that the sales of
this product are increasing in
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Australia.
 Hierarchy, class structure and power
structure in the society.
Technological Factor  The technological factor has impacted
the sales of the David Jones body
wash.
 Technology impacted on the cost
structure of the company and also
impacted on the product offering
(Perera, 2017).
 Technological advancement also
affects the value chain structure of the
product.
 Increasing utilisation of social media,
mobile forms and retailing websites
help to enhance the sales of the
product (David Jones, 2019).
Legal Factor  In Australia, the sales of this product
can be affected by various legal
factors such as discrimination law
 Data protection law
 Anti-trust law
 Health and safety law, consumer
protection, copyright, employment
law etc (David Jones, 2019).
Environmental Factor  Environment standards can impact on
the profitability of the organisation
(David Jones, 2019).
 The David Jones body wash company
in Australia can influence by
recycling law, climate change etc.
 Weather, attitude towards support for
renewable energy etc. impacted the
company (Ho, 2014)
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 Attitude towards ecological skincare
products
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References
David Jones, 2019. David Jones. [Online] Available at:
https://www.davidjones.com/beauty/bath-and-body/bath-and-shower [Accessed 10 April
2020].
Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis. European
academic research, 2(5), pp.6478-92.
Perera, R., 2017. The PESTLE analysis. London: Nerdynaut.
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