Marketing Management

This article discusses the proposed marketing plan for Pegasus Sports International, covering macro and micro environments, target market, and market segmentation.

Running head: MARKETING MANAGEMENT
Marketing Management
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1MARKETING MANAGEMENT
Answer 1
The proposed marketing plan for the organization “Pegasus Sports International” is a
simple one and covers all the requirements of the start-up organization. The plan has been
prepared taking into consideration the macro and the micro environments in which the
organization is organization is operating and thus it would be easy for the organization to act
upon the plan which has been proposed (Armstrong et al. 2015). Furthermore, the plan is in
synchronization with the goals of the organization and the things which they are trying to
achieve. Therefore, it would be apt to say that the marketing plan is not only an easy one but
at the same time is able to cover the requirements of the organization.
Answer 2
The marketing plan of the “Pegasus Sports International” is a very specific one and
focuses on the marketing as well as the promotion of the sports accessories manufactured by
the concerned start-up organization. The primary objective of the organization is to sell the
maximum amount of accessories manufactured by it and thus the effectiveness of the
marketing plan can be measured by the way this plan is going is to enhance to sale of the
products offered by the organization (Armstrong et al. 2015). The marketing plan does make
considerations for the budgets and the financial prospects. However, the plan does not
allocate any specific responsibility to any one individual associated with the organization.
Furthermore, the plan at the same time does not fix any specific date or time period for the
achievement of the goals or the objectives outlined by them.
Answer 3
The plan is completely realistic as the organization “Pegasus Sports International” is
not over ambitious at the starting phase of their business. Thus, at this particular point of time

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the organization wants to increase its profit margins only by 1% for upcoming annum (Berry
and Wilson 2000). The organization realizing that it is at the starting phase of its business has
tried to keep the expectation level as low as possible and the expected profit rate forecasted
by the organization is a reflection of this particular fact. Moreover, the initial setting up of the
one year target is also a very realistic one. It is generally seen that the organizations at the
initial phase of their business end up making too high a target which is very difficult for them
to achieve and the end result of this is that they seldom achieve the target (McDonald and
Wilson 2016). However, the market plan of the enterprise under discussion here takes into
consideration this particular fact and thus has tried to make a realistic plan.
Answer 4
The proposed marketing plan can be said to be a complete one as it had been prepared
taking into consideration both the macro as well as the micro environments of the
organization. Furthermore, the plan at the same time takes into consideration the
requirements and has been able to propose the kind of target market and market segmentation
from which the new start-up organizations can benefit. However, the only segment on which
the market plan of the organization seems to lacking is that it does not include an adequate
action plan which is one of the key requirements of the market plan. Therefore, it would be
apt to say that the market plan of the organization is more or less a complete one.

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References
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Berry, T. and Wilson, D., 2000. On target: the book on marketing plans. Palo Alto Software
Inc, Eugene.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit
from them. John Wiley & Sons.