What Is Marketing Management? An Intro -

Running head: MARKETING MANAGEMENT
Marketing Management
(Google)
Name of the student:
Name of the university:
Author Note

MARKETING MANAGEMENT
1
Understanding Marketing Management for Google:
Answer to question number 1:
Google’s core brand value lies under the universal accessible information. They have
invested their resources for organizing the information of the world and make that useful and
accessible universally. With great human beings across, they challenges other’s ideas and develop
innovation in due time openly (Nilsson & Alanko, 2018). Moreover, they have created the best
product and technology of the world. For instance, the Google ads are helping the clients in
developing sales and revenues and analyze and review the service and products. Again, products and
apps of Google are been innovative and gaining others attention. They are been affordable to buy
and have high quality. It helped them to gain trust that further helped them to extend their corporate
market beyond expectation. Irrespective of challenges coming from different competitors, they have
taken steps to maintain and survive in the marketplace (Kotler & Keller, 2016).
Answer to question number 2:
Google already has their priorities for data access in the form of vision. They play vital roles
like digital TV and media agency. Thus their next step must be to change their main vision. Besides,
they are denoted to be inconsistent as brand. Hence, they require to redefine the things for what they
actually stand for. Google need to look back at their prior failures and take decision about the latest
vision. Here, the most complicated part of the changing stage (Thieu et al., 2017).
They are undertaking proper step by taking Microsoft having the idea cloud computing along
with Apple for fighting for the smart phones. Their attempt has been to break Microsoft’s monopoly
in applications and documents. From customer’s point of view, Google’s involvement provide more
scope such that people get similar product having cheaper price and high quality. Further, Google