Marketing Management: Zara's Market Positioning and Potential for Growth

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Added on 2022/12/29

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This report provides an analysis of marketing management in the context of Zara, a multinational fashion company. It covers market positioning, unique selling methods, internal and external marketing audits, competitive analysis, and the role of marketing mix in promoting Zara's products.

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Marketing Management: Zara's Market Positioning and Potential for Growth

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