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Assignment on Marketing Management of Positivo Company

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Added on  2020-04-29

Assignment on Marketing Management of Positivo Company

   Added on 2020-04-29

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RUNNING HEAD: Marketing ManagementMarketing Management
Assignment on Marketing Management of Positivo Company_1
Marketing Management 1Positivo is a company operating in Brazil which wants to spread its operations beyond its home country. As per the given scenario, suggestions were asked for the purpose of determining their market selection and market entry strategy for a new smartphone that is ecofriendly, unbreakable, waterproof and targeted to the college students. China is recommended as the targetmarket for the proposed launch. Global Marketing Strategies for the product in the selected market are given below:From the marketing manager’s point of view-a)Problem Definition- In order to launch a competitive smartphone in the market, the first thing to be considered is the availability of cheap raw material, labor, machines and a cost-effective place for setting up of the plant. Next, a market survey is required to be made with respect to expectations and price range in the target market (Fryrear, 2015).b) Global Analysis- The global analysis provides that South Korea is the most economical place for smartphone production (Leary, 2016). Moreover, majority of the population in South Korea owns a smartphone thereby increasing the market at the place of production.China is also a good option in terms of cheap raw material and labor.c)Product Value- The product value of the smartphone depends upon its price and its performance which must co-relate with the value system of an individual. It must be within the budget of college students after considering the specific requirements of the students in respect of features like facial recognition, wireless charging along with its original features which are unbreakable, ecofriendly and waterproof. It must also be able to provide sufficient profits to the manufacturer.d)Target Market- China can be best market since it is the most populated country and the population is technology-oriented. Moreover, the shipping costs will be reduced because it is also a good option as a place of smartphone production thereby reducing the materialand labor costs.e)Solution- The smartphone is waterproof, unbreakable and eco-friendly but in order to be competitive it needs to provide a premium product with the lowest possible prices and attractive body in various colors. Also, it must adopt a marketing strategy focusing on these three key features which are its forte and must include affiliation with the various e-
Assignment on Marketing Management of Positivo Company_2

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