Marketing Management: SWOT Analysis, SMART Objectives, STP Strategy, Competitor Analysis, 7P's

MARKETING
MANAGEMENT

EXECUTIVE SUMMARY
This report has highlighted the micro environment of the organization with the help of SWOT
analysis. After that the report has highlighted the SMART objective of the organization. After
that report has highlighted market Position with the help of the STP model. After that the report
has highlighted the competitive analysis with the help of the Porter generic strategy. After that
the report has highlighted 7 P's of the organization.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Q1 Audit of the marketing environment...............................................................................4
Q2 SMART Objectives.........................................................................................................6
Q3 Segmentation, Targeting and Positioning (STP) strategy and perceptual map...............7
Q4 Competitor Analysis ........................................................................................................8
Q5 7P’s of organization.........................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12