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Assignment Marketing Management Intel Corp
Added on -2019-09-20
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Marketing ManagementIntel Corporation
Table of ContentsExecutive Summary ....................................................................................................................................1Introduction .....................................................................................................................................2Current Marketing Situation............................................................................................................2Market Segments..........................................................................................................................2Product.........................................................................................................................................3Competitive Analysis...................................................................................................................4Distribution..................................................................................................................................4SWOT Analysis...............................................................................................................................4Objectives........................................................................................................................................6Sales Volume...............................................................................................................................6Market Share................................................................................................................................7Profit.............................................................................................................................................7Marketing Mix.................................................................................................................................8Recommendations100....................................................................................................................10Conclusion100...............................................................................................................................10References......................................................................................................................................11
Executive Summary 200
Introduction 200Intel Corporation is known as an American Multinational Corporation which specializes inmanufacturing high technical products and services. It is a technology organization whoseheadquarter situated in Santa Clara, California. Intel established by Robert Noyce and GordonMoore. In this paper, we will study about the competitive position and capabilities of the marketin meeting the different requirements of the market. External environment and SWOT analysisstudy enable us to know the features, and qualities of the organization to survive in the market onlong term basis (Spoon, 2014). The organization considered as a highest valued semiconductorchip manufacturers as per its revenue. It is consider as an inventor of the x86 series ofmicroprocessors. The quality of products makes the organization different from the otherexisting organizations. Intel Corporation provides different processors for computer systemproducers like Lenovo, Dell, Apple and Hewlett-Packard. It is an organization which spent ahuge amount of its revenue in conducting research and development activities. The high qualityof research enables it to introduce innovativeness in its product. The organization wasestablished in 1968. It deals with a range of products such as motherboard chipsets, flashesmemories, embedded processors, network interface controllers, graphics chips, and other devicesrelated to computing and communications.Current Marketing SituationMarket SegmentsIntel operates through the following business segments: Client Computing Group (CCG), DataCenter Group (DCG), Internet of Things Group (IoTG), and Software and Services Group(SSG). The CCG segment includes all the platforms that have been crafted for tablets, desktops,
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