Role of Customer Service in Business

Marketing
Management

Table of Contents
Introduction:.....................................................................................................................................1
TASK 1:...........................................................................................................................................1
P1: Explain the marketing audit and it’s important for the organisation?.............................1
P2: Examine the TOWS analysis in the context of the organisation:.....................................3
TASK 2:...........................................................................................................................................4
P3 : What is the marketing objectives and why it is important for the business to have
objectives in the context of the company:..............................................................................4
TASK 3:...........................................................................................................................................5
P4: What is marketing mix and its uses in the organisation?.................................................5
TASK 4:...........................................................................................................................................6
P5: Explain the role of customer service in the business:.....................................................6
Conclusion:......................................................................................................................................7
References:.......................................................................................................................................8

Introduction:
The marketing plan is a process which helps in advertising product and services of the
organisation in the target market places and generate the sale and revenue in the market.in the
other words, it can be stated that it is process to reach out the market and do campaigning about
its goods and serves to its audience. The plan shows the target market, value proposition of the
good and the campaigns to be initiate. Sometimes marketing plan and marketing strategies are
interchangeably used as plan is develop on the base of the strategies. A marketing plan is
considers as the value proposition of the businesses as value is overall quality of product delivers
to the target customer and build the good brand image in the market. The marketing
management is identifying the market for the product and services and finding channels to
deliver the goods to the ultimate customer on demands. The plan mainly focus on creation
market for the product and prefect time and placement of the good campaigns which helps in
expressing the features of the goods and services to the customer. Under this report, the ALDI
uses marketing plan to reach out their target market and campaigns their goods and services to
increase their sales in the competitive markets. Further their will be discussion on the TOWS
and the marketing mix which will lead to enhance the operations activities of the organisation .
their will also be examine of the use of the marketing objectives in the context of the company
and what company can do to expand its business at the international levels. (TSEGAYE, 2018)
Overview of the company:
ALDI is the brand of the two family of German who owned this supermarket chain with the
10,000 stores in the target market including the 20 countries. This supermarket is found by the
two brother namely Kari and Theo Albrechit back in the 1946 and having the headquartered in
the Essen. The ALDI offers the various different type of the product such as grocery item and
households essential in all the international levels stores.
TASK 1:
P1: Explain the marketing audit and it’s important for the organisation?
The marketing audit is a process of the comprehensive, systematic, evaluation and interpretation
of marketing environment both internal as well as external condition. It refers to process where
the goals and objectives, strategies, principles to examine so that area for the improvement can
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be determine also finds out the opportunities and recommend the plan of action to grow the
organisation marketing performance. The goal is to see what’s working for the company and
what find out the area of improvement . The successful marketing audit provide the pinpoint
the marketing strength and weakness so that effective decision can be made by the senior
manager. In the context of ALDI , the company focus on conducting the campaign for promoting
their product in the market under the tagline of: expressing ourselves”. The company uses this
compaign to make its customer aware about the goods they offers by having marketing audit in
their management levels. (Luiz,, 2016)
The importance of the marketing audit in the organisation.:
 It helps in realign the marketing activities with the goals and objectives of the
organisation ,as small steps are taken to completed the task in the effective ways and
achieve the business goals.
 It provide the manager to see what isn’t working for the organisation objectives and helps
in identifying the areas of improvement.
 A marketing audit provide an excellent way to exposure new ideas and making different
strategies to enhance their business at the international levels.
It also helps in saving the time and money in the long run as it helps maximize marketing
investment. (Mohammadkazemi, 2015).
The company conducting marketing audit must keep the following points in minds:
 The audit must be comprehensive format where it covers the problem of the
marketing strategies.
 It must be systematic in nature as it includes the evaluation of the micro and
macro environment.
 The audit must be independent in its ways.
 The marketing audit must be conducted on the regular biases.
Components of the marketing audit: .
Macro-environment audit: here this audit, all the factors outside the
company influence the marketing performance.
Task environment audit: it includes factors which have close relation
with the markets, customers and competitors.
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