Strategic marketing management assignment. Advantages of loyal customers. Example of product Nike Inc. is an American multinational corporation

Marketing Management Assignment | Nike

Nike is a worldwide brand that creates sportswear products such as sport shoes, athletic gear and garments. It is now known to be the largest athletic footwear and apparel brand in the world. They have been very successful in building their brand image in regards to their performance and success rate.

Nike Customer Loyalty

In 2013 season, the company was unable to retract NBA Superstar and a member of four-time NBA Champion team Golden State Warriors, losing none other than Stephen Curry to Under Armour. Following this, Nike has recently planned to go in collaboration with Curry to promote an extended line of Stephen Curry Shoes through their online customization portal called 'Nike by You'. Companies marketing mix approach use direct marketing where they establish strong relation through targeting young customer and encourage them to purchase their latest collection. Nike is also

Nike Goes Golden!1 Nike Goes Golden! 13 April, 2019

This report examines the brand extension strategies of Nike, including target market analysis, STP analysis, and the use of Ansoff's matrix and Pestle analysis. It also discusses the new product Nike Repellent and its competitors.

Brand Extension Report

Nike is a popular brand in the sports and athletics industry. Established in 1962, it specializes in shoes, clothing, sunglasses, watches, hats, and jewelry. Nike has gained popularity and great market share through its embracement of new technology, extensive marketing investment, provision of a wide variety of products, purchase of competitors' sport products, and focus on product quality. Nike conducts its brand positioning through emotional branding and co-branding with various sports, top athletes, and celebrities. Nike has created value and remains appealing through its strategy on emotional appeal and production of quality sportswear.

Nike: A Popular Brand in Sports and Athletics Industry

This article discusses why Nike is the best brand in the sports industry. It covers their products, strategies, and how they remain appealing to customers. The article also explains how Nike has gained popularity and great market share.

Marketing Management Assignment | Nike