MARKETING MANAGEMENT.

Running Head: MARKETING MANAGEMENT
Topic- SOSTAC Model of Marketing in Sainsburys as a food market in Italy and UK
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MARKETING STRATEGY AND PLANNING2
Executive summary
This report is a part of assignment covered in the module course on Principles and Practice of
Marketing (PPM) and focuses on the SOSTAC Model of marketing strategy and planning
currently being used in the supermarket food chain Sainsburys. Two countries are selected for
the paper, for the first task the country Italy is chosen where it does not currently operate and for
the second part the home country UK is chosen for the supermarket chain Sainsburys. The
company remained unaltered in both country considerations. Based on the findings the
recommendations are provide as to which strategic direction Sainsbury should move to have long
run sustainability in future.

MARKETING STRATEGY AND PLANNING3
Table of contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................5
Task 1: SOSTAC Model development in consideration to Sainsburys operations in Italy.........5
Diagram of SOSTAC...............................................................................................................5
S: (PEST Analysis) Macro environment analysis of Italy.......................................................5
O: SMART Objectives.............................................................................................................6
S: Strategy................................................................................................................................7
T: Tactics and strategic planning.............................................................................................8
A: Action plans of implementing the strategy.......................................................................11
C: Control (Budget)...............................................................................................................11
Task 2: SOSTAC Model development in consideration to Sainsburys UK..............................12
Diagram of SOSTAC.............................................................................................................12
2.1 S: Situation analysis.........................................................................................................12
2.2 O: Objectives...................................................................................................................13
2.3 S: Strategy........................................................................................................................14
2.4 T: Tactics.........................................................................................................................15
2.5 A: Action..........................................................................................................................15
2.6 C: Control.........................................................................................................................15
Conclusion.....................................................................................................................................17
References......................................................................................................................................18

MARKETING STRATEGY AND PLANNING4
Introduction
The SOSTAC model developed by PR Smith is unbeatable as it helps in developing the
most effective marketing plan on part of a business enterprise (Florea and Duica 2017).
SOSTAC is an acronym for Situation analysis, Objectives, Strategy, Tactics, Actions and
Control. Situation analysis is the analysis of the current business situation of a company. It
includes both internal (SWOT) and external (PEST) analysis of a firm. The various aspects of the
analysis help in developing a robust and successful marketing plan for both present and future
expansion. Objectives include business vison, mission, goals and objectives. In this regard, the
importance of SMART objectives cannot be neglected. Strategy mainly includes STP that is,
segmentation, targeting and positioning (Senguo and Kilango 2015). Tactics include plan
development for effective implementation of the strategies and implementation of the so
developed tactical plan is the stage of action (Cowley-Cunningham 2016). Control keeps track of
progress, it measures the effectiveness of the plan, it helps in determining gaps, if any so that
they could be met in future. Each stage is mentioned in detail in the discussion section
inconsideration to Sainsbury in Italy and UK.