New Disney Direct to Consumer Video

Running head: MARKETING MANAGEMENT
New Disney Direct to Consumer Video
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GOAL SETTING AND SITUATION REVIEW
Mission Statement
The organization’s mission is laid on the foundation of the definite objective to be a
leader on production and provision of entertainment and information by employing a strong
portfolio of brands as a way of differentiating its services, content and products to the consumer.
The mission drives the company to venture into the Singaporean market.
Socio-economic
Singapore is a wealthy nation and ranked as the 38th nation biggest economy nation with
346,621 million US$ in GDP. In the nominal per capita GDP, the country is listed number ten
having a per capita GDP of 57,713 US$. Presently, the country is the most stable without foreign
debt. The areas driving the economy in Singapore are tourism, cargo seaport, financial services,
and export of electronic and machinery (edb, 2018).
Technology
In terms of technology, Singapore is technologically advanced globally and owing to this
it was ranked as the 1st digital infrastructure (edb, 2018). The country is prospective for business
development due to its friendliness and was ranked globally as second best by the World
Economic Forum’s Global Competitive Index. It is the headquarters of many neighboring
nations and home for over 30,000 international corporations (alliance experts, 2018).
Lifestyle
Singapore is a unique nation bestowed with a blend of different cultures from different
countries. The lifestyle is therefore multicultural where every ethnic community holds onto their
ways of life and lives harmoniously with the rest (guidemesingapore, 2018). The people of

NEW DISNEY DIRECT TO CONSUMER VIDEO 3
Singapore are consumers of foreign products, cautious, loyal in alternative exploitation and enjoy
using new products (santandertrade, 2018).
Analysis of Singaporean Market to Consumer Video Service
Singapore is a nation with opportunities to invest owing to the low cost of starting a
business, infrastructure, higher number of buyers and emerging markets. The strengths are the
stable economy, reasonable business regulations, infrastructure and high consumption.
SWOT Analysis
STRENGHTS WEAKNESES
 High consumption is high,
 Stable economy,
 Good infrastructure and
 Friendly regulations.
 The country is a small size as it is
Island,
 Close to BRIC countries,
 Global orientation the involvement by
the government
OPPORTUNITIES THREATS
 It is a tourism nation-more buyers from
the globe,
 Has emerging markets and expansion
overseas,
 Low cost of starting a business and
 Growth of e-commerce
 The proliferation of substitutes owing
to mature market,
 Poor supply chain,
 Multi-lingual nation-the national
languages used are English, Chinese
and Tamil and
 The rising sea level